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Is Apple Getting Ready To Reinvent TV?
Is Apple Getting Ready To Reinvent TV?

By Barry Levine
November 16, 2012 11:11AM

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In its reinvention of other industries, Apple has typically put together various pieces, supplied missing ones, and dramatically simplified the process to create a new model. As an example, a new Apple set-top box could provide Net-delivered video programming as well as cable-delivered channels, all integrated into an easier to use interface on the TV screen.
 



(Page 2 of 2)

The box could also possibly incorporate second screens, such as the iPhone or tablets, more smoothly into the TV watching experience -- all without reinventing cable channels or having to produce a better physical TV screen. This scenario could also be of substantial interest to cable TV companies, because it could help them to slow down or reverse the loss of younger viewers, who are dramatically cutting back their TV watching in favor of Net, texting and other second-screen activity.

But all of the rumors, reports and speculation are not convincing to Michael Gartenberg, research director at Gartner. He pointed to the lack of named sources for some of the information, as well as the lack of any details.

"Is Apple interested in the TV screen in the living room?" Gartenberg asked, to which he replied that they "absolutely" were -- as evidenced by their existing Apple TV product. No one, he noted, has presented any convincing evidence beyond that assessment.

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Emily:

Posted: 2012-11-16 @ 4:52pm PT
That's insanely stupid, Apple will probably just end up releasing the same TV every year with minor changes. I can see it now... "THE NEW INNOVATIVE APPLE TV 4, NOW WITH A LARGER SCREEN." I swear, Apple is so smart, releasing the same garbage every year with idiots buying products they already have. Apple sucks.

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