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Degree of Distraction
Rubin told us that it's in Google's interest to keep "the degree of distraction" to a minimum, at least because too much distraction could literally be life-threatening for a wearer navigating in the real world.
But if Google continues with its no-ads, no-app-purchase policy, he said, some other revenue-generating possibilities could include Glassware designed to increase customer loyalty but not to generate revenue directly, such as a free bank app, or Glassware that is included as a free part of a bundle of apps. Google may also be taking a restrained approach now as it tries to figure out the kinds of monetization that do not overwhelm the experience.
Glass could become a key combatant in the coming War of the Wearables, with a variety of other major device makers -- including Apple, Samsung and Microsoft -- reportedly working on variations of a smart watch that can also be paired with a smartphone.