Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Personal Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Twitter Boosting iOS Mobile App To Lure Users
Twitter Boosting iOS Mobile App To Lure Users

By Seth Fitzgerald
September 16, 2013 1:57PM

    Bookmark and Share
The update of Twitter's iOS mobile app, which will focus on multimedia, is supposedly meant to attract people who are not technology savvy. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering.
 

Related Topics

Twitter
iOS
Mobile App
Facebook
IPO



With 1 billion users and just 250 million "consistent" users, Twitter has been dealing with some major dilemmas in its user base. To attain more consistent users instead of inactive ones, Twitter is updating a large portion of its interface, especially its mobile app on iOS.

One of the most obvious changes will be removing the Home, Connect, Discover, and Me tabs. Instead of those, Twitter will be including a simplified swipe-navigation layout, allowing people to see different types of content.

Emphasis On Multimedia

Reports coming from people familiar with Twitter's new iOS app have stated that the application will be more focused on multimedia. Since pictures and videos are what keep people on the app longer, streams of content dedicated to media will likely be appearing in the update.

Regular text-based tweets will still appear but separate streams for media tweets will be offered. Among these new streams will be photo-only, interaction/conversation, and TV-related feeds.

In-line display of photos will also be included, allowing people to view multimedia content without actually opening a tweet.

This update is supposedly meant to attract people who are not technology savvy as well. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering. Twitter's COO Ali Rowghani acknowledged the current issues with the service during a recent interview, stating "[Twitter] is not delivering the product as we should."

Impending IPO

Twitter is incredibly lucky as it has been able to navigate the road to an IPO without making the same mistakes that Facebook made. In 2011, Facebook ignited a trend of tech IPOs, many of which seem to have been bad decisions.

However, analysts do not seem to think that the Twitter IPO will be bad, in fact, it may be stunning for the social network. Twitter may end up being valued at $10 billion and, as a result, would raise millions of dollars because of the IPO.

Twitter announced its plan to go public yesterday on, you guessed it, Twitter. Even though we know an IPO is in the works, it does not appear as though Twitter will be very public with its plans.

This may end up being a great decision, as massive amounts of public attention regarding the Facebook IPO was part of the reason that it did not go as planned. Since Twitter has revenue below $1 billion, it is able to file with the Securities and Exchange Commission confidentially.

The law allowing Twitter to keep things under wraps and away from the public is President Barack Obama's JOBS act that went into effect last year. The law lets Twitter keep its IPO paperwork away from the public until 21 days before the actual IPO date.
 

Tell Us What You Think
Comment:

Name:

sushant saraswat:

Posted: 2013-09-26 @ 12:16am PT
We are in the middle of a highly demanding and competitive environment, wherein the form factors, the operating systems and the customer requirements are evolving rapidly. We will see more branded apps following the suit to be compatible to the new capabilities of new mobile OS in terms of UI.

Companies are faced with the herculean task of keeping pace with these changes as they innovate at the “customer-facing edge”. There is a compelling need for an adaptive mobile app that rapidly tunes to the changing seasons and business scenarios of the company.

And this is precisely where dynamic updation of themes in the mobile app comes to the rescue. Updating dynamically will increase user engagement and also save time and resources by eliminating the need to develop a new version of an app for publishing new themes. You might be interested in a webinar on Implementing Dynamic themes in your mobile applications - http://j.mp/18ahxYX



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Personal Tech
1.   Cortana Fills Windows Phone Gap
2.   Galaxy S5 Phone: Less Can Be More
3.   Beware: Facebook Shares Your Locale
4.   Easter Egg! Microsoft's Clippy Is Back
5.   Zynga Launches Mobile FarmVille


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.