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Box Accelerator Speeds Data Upload to the Cloud
Box Accelerator Speeds Data Upload to the Cloud

By Mark Long
September 17, 2012 11:58AM

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The company looks for Box Accelerator to give it a competitive edge over rival cloud storage offerings. The key for Box, however, is to continue to build out its global network through the addition of more data end-points. Right now the efficacy of Box Accelerator is dependent on how close the client is to the nine new Box data end-points.
 



Cloud storage provider Box has rolled out home-grown acceleration technology for boosting data uploads. Called Box Accelerator, the new service currently supports file uploads to the Box Web application and will extend to other Box cloud storage features in the weeks ahead.

The company's new enterprise-class global data transfer network has been designed to increase upload speeds by two to 10 times while maintaining security. The new service is available at no cost for Box's business and enterprise customers.

"A combination of new infrastructure in nine locations throughout the world and innovative network intelligence software, Box Accelerator delivers performance enhancements and a better user experience," said Box Senior Enterprise Product Marketing Manager Grant Shirk.

The company's patent-pending software monitors the speed and adapts the path of every upload that a user sends so that the fastest route is taken. What's more, the company's intelligent routing technology analyzes user traffic based on external factors that may affect transfer speeds -- including location, operating system and browser preferences -- to consistently deliver optimal transfer speeds.

"A big part of this is making sure every experience is clean, simple and fast for our users around the world," Shirk wrote in a blog post Monday. "Instead of waiting one hour for a several-hundred MB file to post, ten times faster means you get it done in under 6 minutes."

Speed Boost Depends on Location

More than 125,000 businesses and individuals at 92 percent of the Fortune 500 currently subscribe to Box. Nearly 40 percent of Box's users are based outside of the United States.

"In the last year, we've doubled our customer base in Europe as businesses of all sizes move towards cloud technologies to better manage information and improve productivity," said Box Chief Operating Officer Dan Levin.

The company looks for Box Accelerator to give it a competitive edge over rival cloud storage offerings from Dropbox and Google Drive. The key for Box, however, is to continue to build out its global network through the addition of more data end-points.

Right now the efficacy of Box Accelerator is primarily dependent on the client's location with respect to the nine new Box data end-points in the company's global data transfer network. The company has already established Box Accelerator locations in Amsterdam, Hong Kong, Sao Paulo, Singapore, Sydney and Tokyo.

"International users near one of the new network endpoints -- whether they're in sight of the new Box office in London or just getting things done in Sydney -- should see the biggest speed increases when uploading content to Box," Shirk wrote.

Fueling International Expansion

Within the United States, Box has already established network endpoints in New York, Chicago and Portland, Ore., as well as at the company's headquarters in Los Altos, Calif. According to Shirk, having four Box Accelerator locations in the Northwest, Midwest and on the East Coast of the United States means that nearly all the company's U.S.-based clients will experience quicker file uploads.

"Neutral, third party testing provider Neustar found that Box had the lowest average upload time across all locations tested, and was 2.7 times faster than the closest competitor globally," Shirk said.

On average, file uploads to Box were processed in testing at 7 MB per second.

Box recently announced a $125 million investment round, including $100 million from General Atlantic, to fuel continued expansion of Box Accelerator.

"As Box continues to expand internationally, it's critical that we provide all our customers with a consistently great experience and rapid data access," said Box co-founder and CEO Aaron Levie.
 

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