LOS ANGELES, Calif., April 16, 2013 -- In today's competitive environment, companies cannot afford to have sales reps walking the bases. CampaignerCRM(tm), a brand of j2 Global, Inc. (NASDAQGS: JCOM) that empowers companies to get better sales results by using feature-rich CRM
and Sales Process Solutions, today announced the launch of CampaignerSPM, an Advanced Sales Process Management (SPM) solution. Companies looking to formalize and track the steps sales reps follow in a sales cycle can now use CampaignerSPM to leverage advanced reporting and integrated features to gain insights and identify key trends to secure
more leads and wins.
Just as sports teams review the tape to improve their performance in the next game, sales managers can now use the same technique to create a team of power hitters. CampaignerSPM provides organizations with real-time
stats and insights allowing them to build a repeatable, predictable and scalable sales process that ensures every sales rep has the chance to hit a home run. CampaignerSPM enables organizations to customize their own sales playbook of selling cycle phases, activities in each phase and the selling tools to complete these activities. This playbook ensures that everyone on the sales team follows the same process and that nothing is overlooked. Multiple sales processes can be used for different products, services, markets, and customers.
Visibility into each phase of the selling cycle - from initial opportunity to close - gives sales managers the information they need to make better decisions and manage sales resources more effectively. CampaignerSPM creates a more robust and extensible CRM product by combining standard features of CampaignerCRM PRO - like VIP Personal Assistant - and email synchronization to Gmail and Outlook with advanced features and functionality such as API and QuickBooks integration, and social CRM insight into customer
activity on Facebook, Twitter and LinkedIn.
"A sales process allows organizations of all sizes to produce more revenue and get better results," says EJ McGowan, GM, Campaigner. "CampaignerSPM allows users to customize an automated process based on their best practices that ensures they are targeting the right prospects, qualifying leads and presenting the right features and benefits at the right time in the sales process. This results in greater efficiency and effectiveness."
"CampaignerCRM has given us greater control over the sales process by equipping us with information that allows us to better manage each phase of the cycle," says Brad Stoler, owner of Rayah Solar. "The system walks us through each step of the sales process, which really helps us use our resources more effectively and stay highly organized."
Companies must maintain and manage an ongoing flow of opportunities in order to produce a consistent revenue stream. CampaignerSPM gives companies greater visibility into the pipeline with metrics at each stage of the sales process allowing managers to identity and act on trends early on. Whether your company has a single salesperson with a long and/or complex sales process or a globally diverse large sales team, CampaignerSPM's advanced reporting features and integration help target the right prospects and efficiently move them through the sales pipeline. Additional features include:
- A personal assistant and a customizable, easy to use platform yield better adoption of CRM, leading to better close rates and higher revenue
- Ability to clone best practices leading to a more consistent sales process which drives shorter sales cycles and larger deals
- Save time and increase deliverability by sending email campaigns directly from the CRM; know the ROI of campaigns to optimize marketing spending