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New Managed Chromebooks Aimed at Enterprises
New Managed Chromebooks Aimed at Enterprises

By Barry Levine
May 12, 2011 10:24AM

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A new laptop with managed computing and data stored in the cloud for $28 a month. That's Google's offer as it introduced two Chromebooks from Samsung and Acer that will be available soon. Google said the Chromebook's Chrome OS is designed to block malware and viruses. An analyst called the Chromebook a "thought experiment."
 



A computer that's all about the browser. That's Google's newest vision for enterprises as it unveiled this week two new Chromebooks that will soon be on the market.

The machines were shown at the Google I/O developers conference, currently taking place in San Francisco. Samsung and Acer are each releasing a model next month based on Google's cloud Relevant Products/Services-oriented Chrome operating system.

Boot Time, Updates, Security

Google pointed out that Chromebooks can boot "in eight seconds and resume instantly," are always connected via Wi-Fi Relevant Products/Services and 3G, and provide the same experience regardless of which Chromebook you use. This is because all apps Relevant Products/Services, documents and settings are stored in the cloud.

The company said other advantages include automatic updates, and "the first consumer operating system designed from the ground up to defend against the ongoing threat of malware and viruses."

At the conference, Senior Vice President of Chrome Sundar Pichai called the operating system "a new model of computing that I don't think was possible previously, even a few years ago." That model means forgetting about storing files or apps on your computer, since everything is in the cloud.

Google sees a key market for Chromebooks in businesses that emphasize managed computing. Beginning June 15, when the models will be sold in the U.S. and several European countries, businesses can rent Chromebooks for $28 per user per month. This includes the computer, administration over the web, enterprise Relevant Products/Services support, warranty and hardware replacement when the subscription is up.

'Emptying the Guts'

A comparable subscription model is available to schools and governments for $20 per user per month. Google Apps would be extra. Purchase prices, from Amazon Relevant Products/Services.com or Best Buy, start at $349 for Acer's model and $429 for Samsung's.

Industry observers have mixed reactions to the idea of cloud-only computing. Sarah Rotman Epps, an analyst with industry research firm Forrester Relevant Products/Services, said that, while the browser-only approach is innovative, "the hardware is not." She added that, based on the reference model from Google that she has seen, "it's like emptying the guts out of your computer."

Epps said she doesn't "see a market for this product," adding that it is more of a "thought experiment than a product." She noted that Forrester's research indicates a very low use of cloud-based services by individuals, there are limitations like not being able to use a Chromebook on an airplane, and the price point is "overkill." (continued...)

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Based on your interest in this article, here's something that may be of interest to you also:

Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.

Tell Us What You Think
Comment:

Name:

rcaustin:

Posted: 2011-05-12 @ 2:57pm PT
uh... let me see... there's no market for cloud-based PC's like the Chromebook but we'll soon all be wearing Dick Tracey like devices on our wrists.... right - ok

hardawayd:

Posted: 2011-05-12 @ 12:34pm PT
This is just an example why Forrester, Gartner and other research only companies don't know what they are talking about. As far as offline work--have they heard about appcache? It will be built into ChromeOS



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