Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
Fiercely productive scanners
Average Rating:
Rate this article:  
Advertisers Blast Microsoft for IE 10
Advertisers Blast Microsoft for IE 10 'Do Not Track' Settings

By Jennifer LeClaire
October 4, 2012 10:59AM

    Bookmark and Share
"We believe consumers should have a consistent experience and more control over how data about their online behavior is tracked, shared and used," Microsoft said of its plan to ship Internet Explorer 10 with "Do Not Track" settings enabled by default. A letter from the Association of National Advertisers blasted Microsoft for its privacy stance.
 



The Association of National Advertisers is up in arms about Microsoft's plan to ship Internet Explorer 10 with the "Do Not Track" feature turned on by default. More than three dozen ANA board members, including folks from IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing their concerns.

The letter emphatically states that Redmond's decision will, "undercut the effectiveness of our members' advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

The ANA board members are calling on Microsoft to change its position, but the software giant is not likely to budge given its history.

Indeed, this won't be the first time Microsoft has endured backlash from advertisers over the DNT settings in IE 10. When Microsoft got bashed in August for the move, Brendon Lynch, Microsoft's chief privacy officer, said the company's goal was "designing and configuring IE features to better protect user privacy, while also affording customers control of those features."

Butting Heads

The ANA, though, is hitting harder this time. The Oct. 1 letter points out that IE has a 43 percent market share in the United States. By setting the Internet Explorer browser to block data collection, they argue, Microsoft's action could potentially eliminate the ability to collect Web viewing data of up to 43 percent of the browsers used by Americans.

"The Internet is a tremendous engine of economic growth and a platform for enhancing our daily lives. It has become the focus and a symbol of the United States' famed innovation, ingenuity, inventiveness, and entrepreneurial spirit," the letter says. "It is data that fuels this engine and supports the vast array of online offerings that define the consumer online experience."

Microsoft issued a statement Tuesday that sounds much like Lynch's August statement. Microsoft said its approach to DNT in IE 10 is part of its commitment to privacy by design and putting people first.

"We believe consumers should have a consistent experience and more control over how data about their online behavior is tracked, shared and used," Microsoft said. "We also believe that targeted advertising can be beneficial to both consumers and businesses. As such, we will continue to work towards an industry-wide definition of tracking protection."

A Healthy Debate

Greg Sterling, principal analyst at Sterling Market Intelligence, observed that the system is voluntary and third parties can choose to circumvent or ignore it, which is what the letter suggests.

"Marketers are upset because this will make their jobs more challenging. Most consumers -- especially those on the IE browser -- will not change their default settings and so it will make millions of people more difficult to track and target," Sterling told us.

"Still, it's good that Microsoft's action is fostering debate about balancing the interests of marketers to track users and their online behavior with those of consumers who often don't wish to be tracked. The issue is more nuanced and complex than either side will allow."
 

Tell Us What You Think
Comment:

Name:

Scott Thomas:

Posted: 2012-10-05 @ 8:19am PT
Interesting that the ANA is deciding for the public as to what the quality of the on-line experience is supposed to be, and not a poll of the public which would likely support Microsoft's decision. Perhaps Apple and Mozilla are listening and will take this cue.

ngladys:

Posted: 2012-10-05 @ 1:56am PT
I'm as much in favour of Internet tracking as I am of some bloke in a dirty raincoat following me around.
I'm also fed up with "tailored" ads that show me what I was interested in last week/month.
I'm also fed up with ads that are banal, intrusive, popover, animated (Not necessarily in that order).
I'm also fed up with your presumption that I WANT your marketing followup ((Marketing that defaults to OptIN) If what you are offering is any good, I'll look at it on its merits.
Admen: You have fed us for ages. Now reap the benefit and quit whingeing.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   How To Beat the Heartbleed Bug
2.   Politics Test Silicon Valley, Russia
3.   Why Netflix Got So Blazingly Fast
4.   Twitter Acquires Data Analyzer Gnip
5.   Google Proudly Scans Your Gmail


advertisement
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:
Google, Viacom Settle Copyright Battle
Bury digital hatchet over YouTube.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.