Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Google Spiffs Up Search-Results Page for Portable Devices
Google Spiffs Up Search-Results Page for Portable Devices

By Jennifer LeClaire
November 8, 2012 9:46AM

    Bookmark and Share
With the new design for Google's search engine, there's more breathing room on the search-results page, and supposedly more focus on the answers you're hoping to find. Google says its redesign is intended to make the search-results page more consistent on the PC, tablet and smartphone, as people move across screens throughout the day.
 



Google made it known to the blog-reading world this week that will be "spiffing up your search results page." But is the new design really so spiffy? Or just more mobile friendly? We checked in with Google, as well as some outside analysts and users for their impressions.

First, let's get Google's take. Jon Wiley, lead designer at Google Search, did some explaining from his perspective. For starters, he said, you'll notice a new simpler, cleaner design on the search results page.

"We've been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today," he said. "We started with tablets last year, got it to mobile phones a few weeks ago, and are now rolling out to the desktop."

Tapping the Knowledge Graph

With the new design, Wiley said, there's more breathing room, and more focus on the answers you're looking for. That, he said, is true whether you are looking at results from a web search or from a feature like the Knowledge Graph.

The Knowledge Graph is a carousel at the top of the results page that gives you results in image form. You can explore collections from the Knowledge Graph on any topic, like "museums in NYC" or "popular movies in 2011." The idea is to help you conduct research on a topic faster and more in depth.

"The same advanced tools you're used to are still there when you need them. Just click on 'Search tools' to filter or drill down on your results," Wiley said. The new design is "going out to Google.com users in the U.S. to start, and we want to get it to users in other languages and regions as soon as we can."

A More Consistent Experience

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the new Google design. He told us Google does seem to be offering more prominence and frequency to Knowledge Graph results. But, he added, the more interesting thing here is the way in which tablet and mobile search results and their layout have influenced the redesign.

"Last year, travel site Kayak did something similar. It redesigned its desktop experience to conform or be consistent with its tablet and mobile designs. That was prompted by insights gleaned from mobile users but also a desire to make the experience more consistent across screens," Sterling said.

The same appears to be true for Google. The 'redesign' is intended to make the search-results page more consistent on the PC, tablet and smartphone. This reflects Google's observation and understanding of the new consumer behavior as people move across screens throughout the day. It's a 'brand' and usability consideration."

Mixed Reactions

Wiley asked readers to chime in on the new design on Google's Google+ page. So far, that request has generated 165 comments. Some like the design and others have more questions than answers. Still others have complaints.

"I'm so happy it's nice for your tablets and cellphones, +Google," wrote Sallie Alys Montuori. "I, however, like my widescreen laptop very much, and I WANT MY VERTICAL SPACE BACK!!"
 

Tell Us What You Think
Comment:

Name:

Anonymous:

Posted: 2012-11-10 @ 3:16pm PT
Is this related to the web, images, maps, and etc. being displayed on the top instead of the left side? If yes, I really would appreciate an option for changing it back. Youtube is also affected by changes.

LML:

Posted: 2012-11-08 @ 3:16pm PT
I want the choices in the vertical space on the left back. Why do I now have to make extra clicks at the top to get the same info shown? This is BS!

Hope:

Posted: 2012-11-08 @ 11:56am PT
New page looks like it's wasting space...



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 World Wide Web
1.   Tor Working To Fix Security Exploit
2.   Wall Street Journal Hacked Again
3.   Internet of Things Comes to DIYers
4.   Microsoft CEO Sees 'Bold' Plan Ahead
5.   Social Media Haters Speak Up


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Tor Working To Fix Security Exploit
Bug reportedly reveals ID of users
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.