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Will AMD's Ambidextrous Strategy Pay Dividends? By Jennifer LeClaire November 2, 2012 1:50PM     AMD's new design initiative addresses the growing demand to deliver better performance-per-watt for dense cloud computing solutions. Unless Intel shifts its strategy, it's probable that AMD will be the only processor provider bridging the x86 and 64-bit ARM ecosystems in the data center and for cloud solutions.   Related Topics AMD ARM Data Center Opteron Cloud Latest News Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Should Enterprises Skip Windows 8? (Page 2 of 2) "The industry needs to continuously innovate across markets to meet customers' ever-increasing demands, and ARM and our partners are enabling increasingly energy-efficient computing solutions to address these needs," said Warren East, CEO of Cambridge, England-based ARM Holdings. Is AMD Making a Good Bet? AMD is betting on the ARM partnership to drive the next phase of its strategy to push to market ambidextrous solutions in emerging mega data center solutions. At least a few analysts say it's a good bet. "Over the past decade the computer industry has coalesced around two high-volume processor architectures -- x86 for personal computers and servers, and ARM for mobile devices," said Nathan Brookwood, research fellow at Insight 64. "Over the next decade, the purveyors of these established architectures will each seek to extend their presence into market segments dominated by the other. The path on which AMD has now embarked will allow it to offer products based on both x86 and ARM architectures, a capability no other semiconductor manufacturer can likely match." < Previous Page  |  1  |  2   Tell Us What You Think Comment: Name: me: Posted: 2012-11-06 @ 6:52am PT Interesting move, but why make it public when there is nothing tangible yet? Mark: Posted: 2012-11-02 @ 2:39pm PT I have always believed that AMD could bridge the gap between server workloads and low power client leveraging this ambidextrous IP story, however few things come to my mind: 1. Rory mentioned SOC15 which is a project to make all AMD IP compatible with ARM and X86 cores so I don't know whether the first products will be ARM based or X86 based or a combo of both? 2. The AMR license which they have does not allow them to alter the core which is lame 3. To do this kind of engineering AMD needs money which it does not have. Moving X86 customers to ARM is a herculean task folks. There is a hell of a lot of software which needs to be written, ecosystem has to have support etc. 4. PS4/Xbox720 sales will give AMD probably 200 to 300 million a year which is peanuts compared to what Intel has. Above all it's a very exciting time, it's David vs Goliath once again, but right now David is in intensive care and in no condition to fight. > Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Chips & Processors 1.   Intel Going Mobile with Its New CEO 2.   Super-Efficient Intel Chips Coming 3.   New Intel CEO Looking Beyond Mobile 4.   AMD Revs SOC for Embedded Solutions 5.   Despite PC Slowdown, Intel Holds On

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.   Cisco Surges After Profit Exceeds Analysts' Estimates Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.

Mobile Enterprise Spotlight

Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.   Intel Going Mobile with Its New CEO In his first speech as Intel's CEO, Brian Krzanich said he plans to focus on beefing up Intel's presence in mobility. The next step: a world tour showing mobile devices based on Intel chips, from PCs to phones and tablets.

Enterprise Technology Spotlight

HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.   Hackers' New Tool of Choice: Smartphones Smartphones are increasingly popular not only with consumers, but with thieves who see the devices as another way to tap into bank accounts and other sensitive information, experts say.

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