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Ross Rubin, principal analyst at Reticle Research, described the new device as "a pretty impressive combination of technologies that is thinner, faster, lighter, with a bigger screen." He noted that there are "a whole lot of proprietary technologies, with varying degrees of usefulness," such as the ability to shoot photos with both cameras at the same time or previewing by hovering your finger.
Current Analysis' Avi Greengart said he expected the S IV "to be a hit," although he did not think its success would affect the success of Apple's iPhone, as shown by the current simultaneous success of the S III and the iPhone.
Greengart added that the"most exciting thing about the new model" was its model number, IV, as that establishes it as the next in a line of well-received smartphones. More specifically, he pointed to the "beautiful display, a faster processor, a big battery improvement and a lot -- a lot -- of new features."
He noted that, while ease of use may get compromised with so many features, Samsung has brought "the setup of many of these new features to the phone setup," so the user is asked if they want to implement X when they set up the phone.