Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Why Motorola
Why Motorola's Project Ara May Work for Enterprises

By Jennifer LeClaire
October 29, 2013 9:59AM

    Bookmark and Share
Where Motorola's Project Ara could make sense is for enterprises trying to create customized mobile devices and an off-the-shelf device may not have whatever meets a specific business process. Designing a phone from scratch to meet those needs is prohibitively expensive. This approach can make sense in that scenario, said one analyst.
 



Motorola is trying to do on the handset side what T-Mobile is doing on the wireless side: shake up the status quo. Beyond its customizable smartphones, Google-owned Moto is now developing a free, open hardware platform for creating “highly modular” smartphones. Analysts said it could turn heads in the enterprise.

According to Paul Eremenko of Motorola’s Project Ara Team, the idea was birthed during a six-month journey with Sticky, a truck wrapped entirely in Velcro and filled with rooted, hackable Motorola smartphones and high-end 3D printing equipment.

“On that trip we saw the first signs of a new, open hardware ecosystem made possible by advances in additive manufacturing and access to the powerful computational capabilities of modern smartphones,” Eremenko wrote. “These included new devices and applications that we could never have imagined from inside our own labs.”

Android-Like Hardware?

After the trip, the company asked a key question: How do we bring the benefits of an open hardware ecosystem to 6 billion people? The answer was Ara.

Motorola wants to do for smartphone hardware what Eremenko said the Android platform has done for smartphone software: create a third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.

“Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones,” he said. “To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.”

Project Ara’s design is made up of what Moto calls an endoskeleton, or endo, and modules. The endo, Eremenko explained, is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter -- or something not yet thought of. Moto has been quietly working on Ara for more than a year but things heated up when company officials met Dave Hakkens, the creator of Phonebloks.

“Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. We’ve done deep technical work. Dave created a community,” Eremenko said. “The power of open requires both.”

A Good Fit for the Enterprise

We turned to Avi Greengart, an analyst at Current Analysis, to get his thoughts on the Project Ara. While he gives Motorola credit for thinking outside the box, he told us he’s not convinced presenting traditional consumers with a “Lego kit of a phone” will win their business.

Phones with components are almost always bulkier than single casing phones, he explained, and even if Moto found a way to make the phones thinner, battery life could still be compromised.

“Where this could really make a lot of sense, though, is for corporate use where companies are trying to create customized mobile devices and an off-the-shelf device may not have the bar code reader or keypad or whatever meets a specific business process,” Greengart said. “Designing a phone from scratch to meet those needs is prohibitively expensive. This approach can make sense in that scenario.”
 

Tell Us What You Think
Comment:

Name:

Murali Apparaju:

Posted: 2013-11-21 @ 10:00am PT
So this is what Google had in mind when they acquired Motorola! - Despite the near audaciousness of the plan, Project Ara does sound pretty novel & futuristic.

David:

Posted: 2013-11-19 @ 5:44am PT
3-D printing, Graphene, and modular phones designed to change with the times...the future is here.





 Mobile Tech
1.   T-Mobile Calls 'BS' on AT&T Promo
2.   Win Phone 8.1 Update Already on Way
3.   Researchers Tout Battery Breakthrough
4.   Samsung Postpones Tizen Phone
5.   Verizon Throttling Data Speeds


advertisement
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.