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Dreamforce 2012 Offers Host of New Social CRM Choices
Dreamforce 2012 Offers Host of New Social CRM Choices

By Barry Levine
September 24, 2012 9:55AM

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Salesforce.com bills the annual Dreamforce show as "The Cloud Computing industry event of the year," focused on customer relationship management (CRM) and related marketing technologies. Analyst Brad Shimmin pointed out a big emphasis at this year's show was on making business processes more collaborative within the enterprise.
 



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The New ECM

We asked Brad Shimmin, an analyst with Current Analysis who attended Dreamforce, if he could characterize this year's gathering.

He said that shows often "reflect the tenor of a company," and this year's Dreamforce did as well -- "a lot of openness, optimism, assuredness that what they are doing is the right thing for their company."

Shimmin said that, from his perspective of focusing on collaboration, it was clear that file-sharing has become central to enterprise collaboration, such as in Chatterbox. Although Salesforce "has had file support for quite a while," it hasn't been offering full synchronization and collaboration.

It's now clear, he said, that "the enterprise social network is the new enterprise content management system."

The other major focus Shimmin saw at Dreamforce was a greater emphasis on "line of business solutions, making business processes collaborative within the enterprise." He noted that Salesforce, "like a lot of vendors, began with specific solutions for given use cases," and, through solutions such as ones for marketing and HR, it is now looking to "verticalize" its offerings.

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Patrick Rafter:

Posted: 2012-09-26 @ 7:11pm PT
salesforce.com will always be a leader in the CRM space, another solution worth investigating CrowdForce (TM) from CrowdEngineering (www.crowdengineering.com), picked by Altimeter, Gartner, Forrester as a "vendor to watch"



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


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