Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Applications
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Cisco Buys ThinkSmart Technologies for Location Analytics
Cisco Buys ThinkSmart Technologies for Location Analytics

By Jennifer LeClaire
September 27, 2012 10:54AM

    Bookmark and Share
Cisco Vice President Hilton Romanski said acquisition of ThinkSmart Technologies will accelerate Cisco's vision for mobility solutions by making it possible for customers to analyze location data from wireless networks and provide insight that can be used to drive new commercial opportunities and enhance end-user experiences.
 



The networking giant on Wednesday announced its latest acquisition -- one that focuses squarely on the exploding mobile world. Cisco has acquired ThinkSmart Technologies, a developer of network and Wi-Fi location analytics that Cisco plans to use to boost customer experiences in retail locations, hotels, airports and other public venues.

Based in Cork, Ireland, ThinkSmart Technologies delivers location data analysis using Wi-Fi technology. Hilton Romanski, vice president and head of Cisco's corporate business development, said the companies will enhance the wireless network by providing location intelligence and analytics to service providers and enterprise customers. This information will help them to understand what is happening in their environments and to better engage their end users.

"ThinkSmart's location analytics [technology] collects information on movement within a venue including time of day, traffic patterns and dwell times," Romanski explained in a blog post. "This information helps enterprises and venue operators improve the customer experience by identifying appropriate staffing levels, reducing wait times, optimizing business processes and improving customer flows."

Accelerating the Mobile Vision

Financial terms of the deal were not disclosed, however, Romanski said the acquisition will help accelerate Cisco's vision for mobility solutions. The key is making it possible for businesses to analyze location data from wireless networks and provide insight that can be used to drive new commercial opportunities and enhance end-user experiences.

"The acquisition of ThinkSmart reinforces Cisco's commitment to deliver an intelligent network by providing customers with enhanced tools, such as location analytics, that increase the value of the network," Romanski said. "This aligns with the core; one of Cisco's five foundational priorities, by providing differentiated solutions within the infrastructure of the network."

Zeus Kerravala, principal analyst at ZK Research, said the ThinkSmart buy is indeed a strategic acquisition for Cisco on the mobility front because traditional mobile apps are falling short of the networking promise.

"We've taken big applications like the Internet browser, improved the interface and made them smaller so they fit on a mobile device," Kerravala said. "But in essence it's the same application on a smaller device. To me an application that is uniquely mobile is one that uses the unique capabilities of the device."

Mobile that Knows You

Kerravala offers a few examples: If you look at a subway map on your computer, it shows you the map. When you look at that same subway map on your mobile phone, it should have some knowledge of who and where you are and tell you that the closest stop is two blocks away.

Likewise, if you are in a department store, the mobile app should know who you are, along with the type of shopping you normally do, and make recommendations. And if you are reading a text message and the car starts, the network should know and cue the mobile app to read text messages aloud.

"In order to make applications uniquely mobile, the nature of applications has to change and the things ThinkMobile does go a long way in fulfilling that vision," Kerravala said. "Right now there's lot of chatter about what your primary mobile device is. The mobile device won't just be more convenient than a desktop or laptop, it will become better than that because it will have a lot more predictive abilities."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Applications
1.   Android Gets Chrome Remote Desktop
2.   Silverpop: IBM Marketing Gets Personal
3.   VMware Horizon 6 Folds In AirWatch
4.   Cuban Twitter Creates New Hurdles
5.   Wedding in the Palm of Your Hand


advertisement
Last Fixes Tuesday for XP, Office 2003
Microsoft closing out support for two.
Average Rating:
VMware Horizon 6 Folds In AirWatch
Delivers both published apps, desktops.
Average Rating:
Cuban Twitter Creates New Hurdles
More work for bloggers, dissidents.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.