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"By working with JayCut to add video-editing capabilities to the BlackBerry platform, we can further enrich our customers' multimedia experience with BlackBerry," Yach wrote in a blog.
However, internal dissension within RIM's employee ranks continues to roil the company. The senior product manager for RIM's PlayBook effort, Ryan Bidan, is reportedly leaving to join the North America division of Samsung Electronics.
RIM's Android App Player may give the BlackBerry maker breathing room as it works to move its entire device  line to the QNX mobile OS it acquired last year. Among other things, it may help to temporarily assuage growing investor concerns about RIM's strategy.
But RIM's BlackBerry brand is bound to face higher competitive pressure in western Europe and elsewhere once Apple rolls out its latest mobile-device refresh in September. "Apple's new devices will play an important role in its strategy to tackle the midtier price bands that are currently dominated by Android, BlackBerry and Symbian devices," said IDC Research Manager Francisco Jeronimo.
Kate:
Posted: 2011-12-22 @ 7:29pm PT
I look at this and say wtf - it's already December and nothing has been said about it! RIM should get it out much faster,
Sammy:
Posted: 2011-07-25 @ 2:01am PT
Hmmm, took the time to read the article, and I expected a more impartial viewpoint, so a bit disappointing. Having spent a good week with a Playbook using it instead of a laptop while overseas, it is my opinion that the screen size is right for any BlackBerry user....why? Because you can thumb out messages on the Playbook, ala BlackBerry method (thumbs). I for one would not be interested in a larger Playbook (screen size now is huge compared to a BlackBerry). As for no native email application, again for any BlackBerry user, this is more or less a moot point....why? What BlackBerry user doesn't always carry their Blackberry around, so with BlackBerry Bridge, they have their emails, tasks, calendar, contacts, notes, BBM, and access to all files on their BlackBerry (right from their pocket). As for consumer focus, seems to me that RIM focused on BlackBerry users, whether consumer or enterprise.....and 52,000,000 active BlackBerry users is not a bad demographic to chase. As for lack of apps, using Android apps, the jury is still out on this one, and I have adopted a wait and see approach here. Public feedback that I have experienced while showing off the Playbook has been overall very positive, especially the screen resolution and multitasking, and every single person thought the BlackBerry Bridge was a solid benefit.
Trademark Application:
Posted: 2011-07-25 @ 1:16am PT
Here is a similar story:
Some like it, some don't. The BlackBerry PlayBook has been a love-hate device since it was first rumored a few years ago as the BlackPad. Running QNX, a software made by the like-named company recently acquired by RIM, many hoped the PlayBook would be a refresher and a device that could pull RIM back into the race. Unfortunately, it's effects have been minimal.
The PlayBook took longer than it should have to reach shelves. When it finally arrived, it was still not quite ready and faced some pretty stiff competition. The original fanfare that surrounded RIM's ninth-inning rally device quickly dwindled to a slight murmur. So what was it exactly that made the PlayBook's launch so underwhelming? Well … a few things, actually.
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