In its latest bring-your-own-device (BYOD) play, IBM is snapping up Fiberlink Communications. But how will the
company fit into Big Blue’s portfolio?
Fiberlink's MaaS360 -based technologies will expand IBM’s BYOD capabilities. With the acquisition, IBM MobileFirst, the company’s mobile management and security solution, will now include trusted transactions and security intelligence capabilities for mobile apps, users, content and data. Financial terms were not disclosed.
“In a mobile-first world, clients require a comprehensive mobile management and security offering. Oftentimes they integrate solutions on their own and take on unnecessary risk,” said Robert LeBlanc, IBM senior vice president of Middleware Software. “To protect and enhance the complete mobile experience, it’s crucial to secure the app, user, content, data and the transaction. The acquisition of Fiberlink will enable us to offer these expanded capabilities to our clients, making it simple and quick to unlock the full potential of mobility.”
More Flexible Mobile Experiences
MaaS360 will become part of IBM’s -as-a-service portfolio of more than 100 cloud services. IBM plans to offer MaaS360 on the IBM SoftLayer cloud infrastructure.
IBM called the deal another milestone in its strategy to “build the industry’s most comprehensive set of mobile capabilities” while eliminating barriers to adoption and accelerating the productivity benefits of mobility. At the same time, Big Blue said it is expanding the vision for mobility management to also include secure transactions between businesses, partners and customers.
For example, organizations of all sizes will be able to build secure apps by design with IBM Worklight and IBM Security AppScan, deliver trusted transactions through integrated intelligence with Trusteer, and improve the user experience with Tealeaf. Big Blue promised organizations can break free from one-size-fits-all security strategies and create more flexible, personalized mobile experiences that balance enterprise security with user privacy.
Driving More Productivity
A new report by the IBM Institute for Business Value found that using mobility to drive a more productive workforce is an important goal for many organizations. In fact, half of the respondents reported a greater than 10 percent gain in employee productivity as a result of their mobile efforts. What’s more, 58 percent claimed “faster response time to customers” as one of the most important benefits of using mobile to improve employee productivity.
MaaS360 is being used across a variety of industries worldwide including financial services, healthcare and manufacturing. Using a cloud-based delivery model, MaaS360 decreases the amount of time and cost required for IT teams to support corporate BYOD programs. MaaS360 end-users can often enroll devices in less than five minutes with self service.
“While the proliferation of mobile devices provides great flexibility and agility for organizations, it also increases the complexity to manage and protect corporate data,” said Jim Sheward, CEO of Fiberlink. “We are looking forward to becoming part of IBM’s strategy to put mobile first and deliver holistic mobile device and app management and security for today’s always-connected workforce.”