News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
CRM Systems
Is your endpoint data protected?
Average Rating:
Rate this article:  
Educators Excel with Microsoft Dynamics CRM

Educators Excel with Microsoft Dynamics CRM
By Jennifer LeClaire

Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The organization's previous processes were time consuming and duplicated effort. But thanks to Microsoft Dynamics CRM, it now has a 360-degree view of all critical administrative and financial data, which is fully accessible and up-to-the-minute, said Tim Loynes, project manager of Cambridge Judge Business School Executive Education.

Executive education is a growing market -- and the U.K.-based Cambridge Judge Business School Executive Education program is part of that growth, driving more than $18.5 million a year in revenue with a staff of 40-plus.

This opportunity has led to challenges.

"World leaders and successful business executives take part in our programs, so we have to provide a personalized, top-tier service," said Tim Loynes, project manager of Cambridge Judge Business School Executive Education. "Getting the details -- such as dietary preferences -- right is important. We couldn't do this with our existing system because information couldn't be shared across the organization. This gave us an incomplete picture, duplicated effort, and ultimately meant that we failed to meet key performance targets."

Hunting for a CRM Vendor

Loynes went on the hunt for an enterprise CRM platform to create and manage the programs and keep detailed client data. He needed a CRM solution that linked to the financial system, giving staff access to client and associated budget information. What's more, he needed a web portal to automate key administration processes, such as online payment and course registration. He explored the market, looking at several vendors, including Microsoft and Siebel.

"We're a young, fast-growing organization, so flexibility is key," Loynes said. "Microsoft Dynamics CRM is a modular, scalable product. This makes it cost-effective when compared to offerings from other system providers, which quoted just for the startup project. Microsoft has been a part of our work environment for a long time. Unlike Siebel, there weren't any large-scale retraining issues."

Microsoft Dynamics CRM offers staff detailed client, program, and attendance records viewable on a single screen. This is important for planning, especially when booking accommodations where hundreds of thousands of dollars are spent every year. This was an expensive and time-consuming process in the previous system.

A Self-Service Process

The organization's previous processes also duplicated effort. And there was limited understanding about meeting inter-departmental targets. Loynes said, "Thanks to Microsoft Dynamics, we now have a 360-degree view of all critical administrative and financial data, which is fully accessible and up to the minute.

He also cites improved budget control and better accountability. Program managers can allocate and utilize budgets for programs more easily. They can put together budgets, define them by finance codes, and link them through to suppliers. Loynes said, "Budgets now match because they sit in both finance and CRM systems at the same time. This has made finance a visible process."

Finally, Loynes pointed to greater transparency within task management and more efficient client interaction. The new portal has transformed the way alumni apply for open programs. The self-service process ensures that applicants are responsible for inputting their own records and keeping them up to date.

Tell Us What You Think


Andrew boon:

Posted: 2013-08-19 @ 2:34am PT
Nice article. thank you for the information!

Daniel Kim:

Posted: 2013-08-14 @ 3:04pm PT
Thanks for the great information, Jennifer! It shouldn't be surprising that the utilization and implementation of social CRM, can substantially increase internal/external productivity. Any type of business especially within the education sector, can effectively organize the entire flow of unique client data. Not only will administrative productivity to increase, the administrative staff will attain the ability to understand the needs of each student. The ease and accessibility along with social media integration, allows social CRM to open channels of communication previously unavailable. Therefore, the adoption of an online cloud-based business suite like Greenrope, are now a necessity and the flexibility of functions offered are unparalleled. Furthermore, this encourages a relationship to form between the business and the client. With an intelligent SCRM, the educational organization can actively engage with their clientele and obtain valuable feedback. This encourages the development of a strong client/business relationship, and this level of trust will translate to increased customer retention.

AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.

 CRM Systems
1.   Infor Buys Cloud CRM App Saleslogix
2.   Health Agencies Use Dynamics CRM
3. Video Customer Support
4.   Oracle Sues Oregon Over Exchange
5.   Dynamics CRM Online Extends Reach

Health Agencies Use Dynamics CRM
To improve service and efficiency.
Average Rating: Video Customer Support
Aiming for a better self-service option.
Average Rating:
Oracle Sues Oregon Over Exchange
State using software without paying.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.