Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Microsoft/Windows
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Outlook.com Now Ready To Scavenge for Gmail Users

Outlook.com Now Ready To Scavenge for Gmail Users
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"Much of Outlook's growth will come from converting Hotmail users, rather than Gmail users," said analyst Greg Sterling. "It's very tough to get people to switch e-mail addresses....Microsoft may be able to capture some AOL and even Yahoo users. However, I think not that many Gmail users will defect" to Outlook.com.
 


Microsoft has watched Google slowly attack its core business -- and even its ancillary businesses -- for more than a decade. Google has taken aim at Office, Windows, Windows Phone and Hotmail, among other products.

Now, Microsoft is taking the gloves off on the e-mail front. But is it too late?

The Redmond, Wash., tech giant revamped Hotmail six months ago, renaming it Outlook.com and rolling it out in preview mode. Since then, Microsoft has attracted 60 million users to the service. It's likely that the greater majority of those users migrated from Hotmail. But Microsoft isn't merely looking to keep the users it has.

Microsoft is looking to challenge Google and others in this critical playing field, and is launching a multimillion-dollar ad campaign to let Americans know about its new approach to e-mail. Expect to see Outlook.com commercials on prime-time television, hear ads on radio, and run into banners online, on billboards and on buses during the three-month campaign.

Millions of Users Behind

"Early adopters have told us what they liked, what they'd like to see next, and what we needed to do to make more people switch. And we've used that to add new features and fine-tune the services to scale," wrote David Law, director of product management for Outlook.com, in a blog post. "Now that Outlook.com is coming out of preview, we'll be kicking off a huge push across a number of countries around the world to drive even greater awareness and adoption of Outlook.com."

Microsoft is far behind Gmail. At Google I/O 2012 last June, Google said it had 425 million users. Hotmail only has 300 million users, in spite of launching nearly a decade before Gmail. Microsoft actually acquired Hotmail for $400 million in 1998, two years after it was launched.

Will the new Outlook.com help Microsoft get its Web mail mojo back -- and win Gmail defectors? We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his answer to that question.

"Much of Outlook's growth will come from converting Hotmail users, rather than Gmail users," Sterling told us. "It's very tough to get people to switch e-mail addresses because often they have a great deal of equity invested in them and have had them for years. Microsoft may be able to capture some AOL and even Yahoo users. However, I think not that many Gmail users will defect."

The SkyDrive Connection

Outlook.com includes free Office Web apps -- Word, PowerPoint, Excel and OneNote -- to let consumers view and edit attachments without leaving the inbox. Outlook.com also comes with SkyDrive, so if users are sending photos, documents, or other large files, they can now put them on SkyDrive and stop worrying about attachment limits.

"Outlook.com was also designed to make it easy to send hundreds of photos, videos and just about everything people want in a single message -- all powered by SkyDrive," Law said. "Nearly half of the people using Outlook.com have already used SkyDrive to share more than half a billion photos and Office documents."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Price Wars Hitting Laptop Market?
2.   Office 365 Tailored for Attorneys
3.   Plan Your Move from Windows 7 Now
4.   Microsoft Patch Tuesday Stars IE
5.   Surface Pro Ads Aim at MacBook Pro


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.