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Lasso CRM equips customers to sell faster and easier by improving lead capture, prospect management, sales velocity, close ratios and marketing ROI. The solution also assists in improving the effectiveness and efficiency of builder administration and operations. Customers access Lasso via the web 24/7 from anywhere and subscribe as part of a monthly software-as-a-service (SaaS). Commonly referred to as cloud computing, the subscription requires minimal upfront set-up and training, as well as no need for IT investment.
According to the 2011 National Association of Realtors (NAR) study, 90% of homebuyers first use the Internet in their search for a new home. "With the Internet now an integral part of the home buying experience, builders must be equipped with a CRM solution that best captures and converts leads," added Clements.
About Lasso Data Systems
Lasso Data Systems is the leading developer of innovative "on-demand" CRM homebuilder software for builders and developers. Lasso, deployed on thousands of projects and communities globally, equips real estate developers, homebuilders and sales agencies to convert prospects to purchasers and to sell their developments faster and easier. The company's software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single family, master planned and senior communities, and golf, mountain and ocean destination resorts. Lasso is designed for ease of use, rapid deployment and pay by usage to maximize each client's ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada. www.LassoCRM.com.