News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Press Releases / Channel Manager Certification Debuts
DDoS Protection Powered By Verisign
Chanimal Debuts Certified Channel Manager Program
Chanimal Debuts Certified Channel Manager Program
News as reported by the company Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
2013, a well-known industry resource with over 17 years of software, hardware, and SaaS channel marketing content, has introduced the first Certified Channel Manager program specific to high-tech channel managers.

"And why not," says Ted Finch, CEO of, "It seems like every other discipline, from IT, engineering, accounting, sales and product management can get trained, tested and certified on industry best practices--but channel management has been completely neglected."

One of the reasons is that there is no central channel management association for high-tech. Different consultants, publications and technology counsels have provided news and help with execution over the years, but nobody has compiled the industry best practices into one place, and then shown Channel Managers how to use it, or tested their competency.

As a result, it's difficult to hire a channel manager, since they are inconsistent and their skills are all over the map--some know retail, others SaaS, some know enterprise sales, but many don't know how to recruit, most have never setup a reseller program, some don't even know the channel terms: MDF, Co-op, Deal Registration, or the difference between points and margin, NFR, or critical elements in a reseller agreement. Others have never sold anything or managed anyone--let alone 1,000 reseller partners.

The Certified Channel Manager program from Chanimal covers the channel program (MDF, Deal Reg, NFR, agreements, policies and setup), recruiting a channel (what works best), enablement (orientation, market and product knowledge), ongoing channel management (motivation, field and model calls), optimizing your channel (partner councils, plan of actions, short and long-term loyalty), channel operations (budgets, PRMs, CRMs, ratios, resources), plus channels sales (prospecting, persuasive demos & presentation skills, objections, closing techniques and sales management). Complete details of the program are at

The first live Channel Workshop that includes certification as part of the coursework is on May 23rd, at SaaS University in Seattle, WA. Discounts are available before May 17th. At the same time, the self-paced e-learning module will go live on allowing for 24/7 registration, training, testing and certificates.

Seasoned channel managers can test their knowledge with a free pre-test and can shore up their weak areas and then test out by passing the final exam--obtaining the same certificate based on existing knowledge. Channel managers can use their certifications to validate their expertise and differentiate themselves within this highly competitive economy--and every company benefits by having a channel manager that knows how to do his job.

The Certified Channel Manager requirements were gathered from working the channel for the last 24 years while launching over 400 products and helping build the channels for over 250 vendors (Microsoft, Citrix, Adobe, Ingram Micro, Apple, Sony, Intel, IBM, WordPerfect, Lotus, Ashton Tate, Novell, plus startups and over 50 SaaS vendors), from six years of channel manager training workshops around the globe (from Korea, France, to Dallas, Chicago and Seattle), from requesting feedback from over 20 online Linked In groups where channel professionals hang out, polling the registered Chanimal users (representing some of the world's top channel managers from Microsoft, Oracle, Apple, Citrix, Creative Labs, IBM, Adobe, Autodesk, Symantec and more) and from educating thousands of channel managers via workshops, webinars, videos, blogs, chat rooms and online content at

"Ted Finch is one of high-techs most knowledgeable and effective channel specialist," says Rick Chapman, Managing Editor of SoftLetter and author of The Product Marketing Managers Handbook for Software. "I can't think of anyone more qualified for setting up and executing a Certified Channel Manager program."

"Ted is one of the most talented channel executives I know in the high-tech industry," says Linda Kazaras, co-author for the US Channel Sales & Marketing Guidebook, published originally by the Software Publishing Association. "His knowledge is broad and deep."

About (continued...)

1  |  2  |  Next Page >

Tell Us What You Think


Like Us on FacebookFollow Us on Twitter
MAY BE OF INTEREST is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
iPhone 6 May Do NFC-Based Mobile Payments
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.