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Dorsey offered other thoughts on a broad range of topics, including:
--Apple. "The tech they're producing is fantastic again," says Dorsey, who attended Apple's press conference last week announcing the multicolored iPhone 5c and the high-end iPhone 5s, which comes with fingerprint authentication, a new camera and 64-bit technology. Square and other developers of apps benefit when Apple takes an innovative step, he says.
--Twitter as a political tool. "It is an amazing tool for the man on the street," Dorsey says. "There is a misnomer you have to tweet to find value." The art of aggregating content, for example, is an accurate barometer of "the pulse of the election cycle," he says.
--Cool, new gadgets. Two camera apps -- Snapchat and Frontback -- are at the top of his list, because they advance the concept of snapping pictures, he says. Snapchat is responsible for 350 million photos a day; Frontback allows photos from the front and back of iPhones and iPads, so a baseball fan, for example, can shoot their reaction to a play they photograph.
The best technology, he says, is that which "reminds us of who we are -- the use of a finger to swipe a smartphone screen, fingerprints for authentication, the voice to command a computer," he says.
--Competitiors. Square is vying with PayPal, Intuit and others in the mobile-payment processing market. "We're flattered by how they have changed their business" to compete with Square, Dorsey says, ticking off its roster of sellers that include coffee shops, taxi drivers, painters and clothiers. One famous merchant -- boxer Floyd Mayweather -- sells his merchandise via Square.
--Business partners. Since Square signed a deal to supply 7,000 Starbucks stores with its hardware and software , there has been speculation on which national brand might next join forces with Dorsey and Co. Though Square is working with Burberry, it is not pursuing large national deals, Dorsey says. "Starbucks pursued us," he says.
--The next big thing. On what might follow Twitter and Square, Dorsey was coy. He says Twitter and Square occupy most of his time, and "I like to go deep on things," he says.
The Columbia recruiting trip is part of a hiring binge. The 600-employee Square is exploring opportunities to lease additional office space in Soho here, and will soon move into a new headquarters near Twitter in San Francisco that can initially house 1,000. A year ago, Square employed 300. (continued...)
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