Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Digital Life
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google Brews Up Free, Faster Wi-Fi for Starbucks
Google Brews Up Free, Faster Wi-Fi for Starbucks

By Jennifer LeClaire
July 31, 2013 12:31PM

    Bookmark and Share
The AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free. "Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service," said Rob Enderle, principal analyst at The Enderle Group.
 



Whether you are a member of the mobile workforce hunkering down on a presentation over a Latte or just like to check your social media while you sip your chai tea, you're accustomed to free Wi-Fi access in Starbucks. If you've ever wished the connection was faster, Google may be your dream come true.

Google is pushing AT&T out of the picture in Starbucks, bringing its own Wi-Fi network to the 7,000-plus stores in the upscale coffee chain. And Google is promising that it's free Wi-Fi connections are faster than what's currently in store.

"Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax," said Starbucks chief digital officer Adam Brotman. "We want to make sure that they can access the Web effortlessly and quickly, no matter what they're doing, or what device they are using."

The Need for Speed

When your local Starbucks Wi-Fi network goes Google, promised Google Access general manager Kevin Lo, you'll be able to surf the web at speeds up to 10 times faster than before. And if you're in a Google Fiber city, the company is hoping to get you a connection that's up to 100 times faster.

The only downside: It will take 18 months for the full roll out -- unless you happen to be in one of the Google Fiber cities the company mentioned. So far, Google is just getting started in Kansas City, Kan. and Kansas City, Mo. But a slew of both Kansas and Missouri cities, as well as Provo, Utah and Austin are on the list of new cities the company has targeted. Google plans to start rolling out the new networks in Starbucks stores this August.

"Google has long invested in helping the Internet grow stronger, including projects to make Internet access speedier, more affordable, and more widely available," Lo said. "The free Internet connection at Starbucks has become an important part of many communities over the years, such as in the aftermath of Hurricane Sandy, or for students without Internet at home who do their homework at Starbucks."

Challenging Wireless Carriers

AT&T could not immediately be reached for comment but in a published statement said, "Starbucks continues to be an important customer for us and we continue to provide them with a variety of services over AT&T's advanced networks, including the nation's fastest, most reliable 4G LTE network."

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his thoughts on the leap. He told us the AT&T network is congested and Starbucks users who have access to the Google Wi-Fi will be pleasantly surprised -- plus it's free.

"This move showcases the risk carriers have. Clearly, Google is coming in at a very aggressive price point and they are looking to wake up the existing carriers with their service. They want to drive down the cost of good bandwidth service and they are likely to do that," Enderle said.

"Google is a bandwidth-based service and they are having a huge amount trouble of with YouTube delivery through the carriers right now, particularly during high traffic times," he added. "That's really hurting Google so the company is using its Wi-Fi push as a way to point out to the carriers that the problem isn't fixed, they will fix it and the carrier's will be out of the picture."
 

Tell Us What You Think
Comment:

Name:

Worried Consumer:

Posted: 2013-07-31 @ 3:59pm PT
Google spyware included? no thank you. I will get my coffeine and my WiFi somewhere else, or use my 4G LTE device. I do not need more Google tracking and ads in my life.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Digital Life
1.   AT&T in $500M Net Video Partnership
2.   High Court To Hear Aereo Dispute
3.   Review: Windows Phone Advances
4.   Uber Meets Local Lookalikes in Asia
5.   Microsoft-Nokia Deal Closes this Week


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
High Court To Hear Aereo Dispute
Future of television debated in court.
Average Rating:
Review: Windows Phone Advances
Updated OS features will please users.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.