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IBM Pitches New Software Suites To CIOs, CMOs By Mark Long July 23, 2012 9:48AM     A recent IBM study found 79 percent of chief marketing officers expect high levels of job complexity over the next five years. The IBM Customer Experience Suite aims to make it easier for CMOs to cope with the rising tide of customer data by aggregating Big Blue's enterprise portal, Web content management, forms, and social networking software.   Related Topics IBM Enterprise Applications Intranet Customer Experience Collaboration Infrastructure Analytics Latest News Chrome Gets Conversational Search Attention GIFers, It's Pronounced 'Jif' NVIDIA GPU Boosts Citrix XenDesktop Security Alert: New Trojan Attacking Blue Coat Beefs Up Big Data Security IBM has taken the wraps off two new software suites for helping corporate clients transform the digital experiences they deliver for workers, customers and consumers across a wide range of mobile devices and social networking platforms. For example, the IBM Intranet Experience Suite is designed to give the chief information officer (CIO) at large enterprises the ability to aggregate company data and analytics with personalized content and social media. The new platform "pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere," said Todd Watson, the e-relationship manager for IBM's software business. By contrast, the new IBM Customer Experience Suite is designed to give the chief marketing officer (CMO) the ability to manage and integrate all types of data on their Web sites and then analyze it to obtain deeper insight into customer buying patterns and sentiment. "Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate on separate stages," Watson wrote in a recent blog post. "To succeed, they'll have to forge a shared agenda to deliver business results through innovation and efficiency, working together to streamline their technology needs." Single View CMO Access With the new IBM Customer Experience Suite, Big Blue is aiming to attract a share of the growing investments that companies are making in their e-marketing efforts. According to research firm Gartner, large enterprise marketing budgets will rise 7 percent to 8 percent this year -- a rate that is two to three times higher than projected for IT budgets. The problem is that CMOs currently lack the skills to take advantage of rising mobile device and social networking opportunities. "Executives are faced with the challenge of taking 'social' more seriously -- not as 'just another channel,' but as a whole new way of doing business," said Gartner VP Ed Thompson. According to a recent IBM CMO Study, 79 percent of CMOs expect high levels of complexity in their job over the next five years. However, only 48 percent of the CMOs responding to the survey felt prepared to deal with it. (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.  Applications 1.   Chrome Gets Conversational Search 2.   Salesforce Has a New Sales Pitch 3.   Seamless and GrubHub Join Forces 4.   HP and SAP Team on HANA Database 5.   MS Dynamics Saving Revlon Millions

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