Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Apple/Mac
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Consumer Satisfaction for iPhone Drops as Rivals Gain

Consumer Satisfaction for iPhone Drops as Rivals Gain
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"Despite slipping two percent, Apple stays ahead of all competition," says the ACSI report. "While the iPhone 5 had strong sales, it has not bolstered Apple's overall customer satisfaction." The company did far better with its computers and tablets, which won an 86 percent satisfaction rating last year, the report noted.
 


Even as senators gripe about Apple's elaborate scheme to avoid paying taxes here on its overseas income, the company is taking another public hit this week courtesy of the American Consumer Satisfaction Index.

No Boost from iPhone 5

The annual survey of 70,000 consumers, which measures their opinions about 230 companies, 43 industries and 10 economic sectors, found that Apple dipped slightly in its most profitable market, smartphones, down two percentage points from 83 percent last year to 81 percent. That's despite introducing its most radically improved iPhone ever last year, with a larger screen, faster processors and 4G long-term evolution high-speed data.

The company's biggest rival, Samsung, however, saw the biggest jump in consumer nods, from 71 percent to 76 percent, while Motorola Mobility got a vote of confidence since its acquisition by Google, rising from 73 percent to 77 percent.

Among other major platforms, BlackBerry, formerly Research In Motion, stayed the same in satisfaction at 69 percent approval.

Overall satisfaction with cellular telephones among Americans rose slightly, just 2.7 percent, despite the wide range of faster, bigger and more capable devices flooding into the market.

"Despite slipping two percent, Apple stays ahead of all competition," says the report. "While the iPhone 5 had strong sales, it has not bolstered Apple's overall customer satisfaction." The company did far better with its computers and tablets, which won an 86 percent satisfaction rating last year, the report noted.

Meanwhile, South Korean technology giant Samsung did see a sharp rise in overall satisfaction from the release of its flagship Galaxy S III smartphone, released last year (the Galaxy S IV is rolling out now.) The S III boosted the company's ACSI score by the largest margin of any cell phone manufacturer and even with the industry average.

"Customers still love Apple best, but Apple needs to be worried about slipping and competitors gaining ground," said technology analyst Jeff Kagan. "That is always a threat, especially as new competitors keep gaining ground and less expensive gear hits the market."

New Armor Needed

Still, Kagan said the standings are nothing new for the honchos in Cupertino, Apple's home base. "Apple has always had to keep their eyes open all around them. What is new is their armor is getting chinks and competitors are gaining ground," he said.

"If Apple wants to stay at No. 1 in this survey they had better introduce new iPhones, new iPads and introduce a brand new category. Remember, Apple was a much smaller company until the late 1990s. Then they had a string of hits. What is next is the question."

Americans seem to be pretty happy campers when it comes to using their devices, giving ease of making and receiving calls an 84 rating and texting an 83.

Satisfaction trailed off, however, when it came to other features. Accessing Web sites got a 77 percent rating, while the operating systems and software got a 78 percent rating. Battery life, perhaps the biggest gripe of consumers, got the lowest rating in the survey, 72 percent.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Apple Stock Soars Ahead of iPhone 6
2.   Popular Mailbox App Comes to Mac
3.   Apple Opens China iCloud Data Center
4.   Android Crushing Smartphone Rivals
5.   Apple Bans Toxic Factory Chemicals


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Apple Stock Soars Ahead of iPhone 6
New products generating lots of buzz.
Average Rating:
Popular Mailbox App Comes to Mac
Takes to-do list approach to the inbox.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.