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Apple Stock Soars Ahead of iPhone 6 Launch
Apple Stock Soars Ahead of iPhone 6 Launch
By Jef Cozza / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus

The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the tech giant could have up its sleeve -- the stratosphere may be the limit.

Apple’s stock price reached an all-time high Wednesday of $100.77, driven by anticipation for the upcoming iPhone 6 release, along with several other products the company is said to have in the pipeline. The company is expected to announce the latest version of the iPhone at its media event on September 9.

Some analysts have said the stock price would climb even higher in the future, with shares touching $120 by year end. Katy Huberty, an analyst with Morgan Stanley, wrote in a research report that Apple’s current price fails to take into account the breadth of new devices, software and services it will be launching over the next four months.

Beyond a new and improved iPhone, investors and analysts are also anticipating the company may launch several other products by the end of the year. New and improved iPad models are due to launch this fall, along with the debut of iOS 8, the next generation of Apple’s mobile operating system. And Apple CEO Tim Cook has hinted that the company will soon launch an entirely new category of devices by the end of the year.

Everyone iWatching for New Product

Although the company has made no official statements regarding its plans for a new product category, speculation has centered on the possibility of a smart watch line with built-in health monitoring capabilities, such as a pedometer and heart rate monitor. Expanding its product line is seen as a crucial step for Apple if it wants to reinvigorate its revenue.

The device, dubbed the “iWatch” by Apple followers, is expected to launch as early as this year. However, analysts have said that the device is facing unexpected manufacturing issues that could delay its launch until 2015.

If Apple does indeed release a smart watch this year, the move would represent the company’s first new product category since 2010.

The Biggest Yet

The new iPhone model, meanwhile, may represent the most dramatic redesign to the product line in years. The iPhone 6 is expected to feature a big bump in screen real estate, with 4.7-inch and 5.5-inch versions that would put it on equal footing with many of the larger smartphones on the market. Both versions may also feature a protruding camera lens, according to leaked photos.

The iPhone 6 may also offer a reversible USB connector for its Lightning connector cable feature that would represent a significant design change. Leaked design schematics also seem to indicate the device has been built with room for an NFC chip. Apple is said to be expecting sales to blow past its previous records, and has reportedly instructed its suppliers to prepare 70 million to 80 million large screen handsets ahead of launch.

The new iOS 8, which is also slated for launch this fall, is contributing to the fever pitch. The system is said to include tools allowing users to sync their mobile devices with the digital displays found in automobiles.

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