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Social.com also provides a way to track and analyze metrics over time with live campaign monitoring and real-time feedback on social ad performance around particular goals. Marketers can also adjust ad spends automatically by predefining rules to make real-time optimization decisions across all ads and campaigns.
The Social Marketing Mix
"Social media has achieved a recognizable level of credibility in the marketing world, and if brands don't have it in their marketing mix, they are missing a huge touch point with potential customers," said Jonathan Nelson, CEO of Omnicom Digital. "Smart marketers are buying media in real-time and working with the latest tools to ensure they are delivering the right message, at the right time, to the right person, which is even more imperative in the connected, social world."
Social.com is generally available today, while Social.com real-time customer data and social listening is scheduled to be generally available by this summer, along with real-time listening. Pricing is based on a percentage of total social ad spend made via the application.
Ivan Feher, CEO, customer:
Posted: 2013-04-24 @ 2:29pm PT
How Social.com helps manage the customer experience will be very cool. Companies will have another tool in their arsenal to Become a Customer For Life Company.