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Pew Research Details Who
Pew Research Details Who's Using Which Social Networks

By Barry Levine
February 21, 2013 9:47AM

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Pew Research Center reports on who's using social media most and which social networks are most popular. Facebook still ranks as number one, followed by an interesting three-way tie for second place. Not surprisingly, the younger the age group, the higher the participation in social media, including 83 percent in the 18 to 29-year-old demographic.
 



(Page 2 of 2)

Additionally, seventy-one percent of urban dwellers are socializers, compared to 67 percent of suburbanites and 61 percent of rural residents.

The study, while interesting, was based on a relatively small survey of just 1,802 Net users. The survey was administered in November and December 2012, in both English and Spanish, using both landlines and cell phones. Facebook stats were from a separate study, also performed in December.

Where's LinkedIn?

Business users may be wondering where LinkedIn falls on the social networking hierarchy. While LinkedIn is especially popular for professional networking, it seems not to have been included in the main findings for this particular survey in December 2012.

However, Pew does report that as of August 2012, 20% of online adults said they were using LinkedIn. That ranking could theoretically have put the business networking site in second place, had it been included in the December survey.

Ranking Summary

  • 67% of online adults say they use Facebook
  • 16% of online adults say they use Twitter
  • 15% of online adults say they use Pinterest
  • 13% of online adults say they use Instagram
  • 6% of online adults say they use Tumblr
Additional details on the Pew Internet study "The Demographics of Social Media Users - 2012" are available online.

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Tell Us What You Think
Comment:

Name:

Shattered:

Posted: 2013-02-20 @ 2:49pm PT
The reason why whites use social media less than blacks or hispanics is because they are very busy working and attending college. Also, they don't have a street gang to promote.

jdinsandiego:

Posted: 2013-02-19 @ 8:25pm PT
I'm already SICK of being referred to as a Non-hispanic White and the term is still pretty new. I'm white, period. I don't want to be defined as a non-hispanic any more than I want to be called non-black or non-jewish or non-asian or non-alien or non-undocumented or non-female or non-felon.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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