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"Windows Phone challenges in the smartphone market remain the same, with the need to bring on board more developers and enrich the ecosystem, as well as turning the Windows Phone brand into a cool smartphone brand,” said Milanesi. “While there are clear benefits to the acquisition, such as channel strength, carrier relationship and emerging-market knowledge, the brand and ecosystem do not directly benefit from it.”
The end of Windows XP support in 2014 isn't expected to impact device sales, as Gartner says 90 percent of large enterprises have either migrated or are migrating to Windows 7 or Windows 8. But is there a place for Microsoft on the tablets front? We asked Roger Kay, senior analyst at Endpoint Technologies Associates, for his view.
“Microsoft has a conflict between wanting to be part of the new world of tablets and trying to support its traditional client base at the same time,” Kay told us. “This conflict has caused it to create a Frankensystem that does neither task well. Something will have to resolve before Microsoft can move forward and gain significant share in tablets.”