Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Personal Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
iPad Hotter with Kids Than the Wii U, Nielsen Says
iPad Hotter with Kids Than the Wii U, Nielsen Says

By Adam Dickter
November 21, 2012 5:15PM

    Bookmark and Share
Tech gadgets top holiday wish lists this year, with the iPad leading the charts. "It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," said analyst Jeff Orr of Nielsen's survey, which found the iPad, iPod Touch and iPhone high on the list.
 



Three years after adding the name iPad to America's pop and consumer culture, Apple has maintained the "wow" factor, if kids' wish lists for holiday gifts is any indication.

Nearly half of kids interviewed by market research giant Nielsen said they want an iPad, compared with just 39 percent who want the hottest toy on the market -- Nintendo's brand spanking new Wii U platform.

Wii Who?

The fact that the iPad, with a 48 percent popularity rating (up from 44 last year), came out almost 10 points ahead of the motion-sensing gaming device with its new tablet controller and slate of new game titles that was released just this week -- the first new game platform in years -- shows that the product continues to have cachet, ensuring lots of future buyers, at least in the short term.

That's good news for Apple as it begins to lose market share to the competition with dozens of rival tablet offerings -- including Microsoft's Surface, Samsung's Galaxy Tab and Google's Nexus.

For the survey, Nielsen reached approximately 3,000 consumers above age 6 in paired online interviews with their parents in October and November.

A bundle of other Apple products were also on the wish list: the iPod Touch (36 percent), the new iPad mini (36 percent) and the iPhone (33 percent). But the poor stepchild of the family, Apple TV, was the least desirable. Only 4 percent showed an interest in the device, which streams Web content to your TV screen.

"It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," analyst Jeff Orr of ABI Research told us.

But he cautioned that with many families still struggling, a good portion of those kids will have to settle for a less-expensive present.

"With the fragile economic climate, one has to seriously ponder if these gadgets are a 'must have' item or something that can wait a little longer when consumer sentiment improves," Orr said.

Research firm IDC found that Apple's tablet market share dropped from 60 percent to a still-dominant 50 percent year-over-year in the third quarter, although the release of the fourth-generation iPad and the iPad mini could well reverse that trend during the quarter that includes the holiday season.

The iPad also came out on top when people 13 and older were asked about their interest in buying within the next six months.

Android, Kindle Demand Weak

Twenty-one percent of buyers chose the iPad (no versions were specified), while 19 percent gave the generic answer "computer" and 18 percent expressed interest in a non-Apple tablet. The Wii U came in third place with 18 percent, followed by the iPhone (14 percent) and a smart TV (13 percent.) The iPad figure was slightly up from last year's 24 percent.

Android smartphones, such as the Samsung Galaxy S III or Motorola Droid Razr, did not fare well in either survey, ranking 19th on children's must-have list and eighth on the 13-plus short-term planned buying list.

Nineteen percent of kids said they wanted a Kindle Fire, compared with 10 percent of teens and adults. Microsoft's Xbox 360, which hasn't had a refresh since 2005, was desired by a quarter of the children surveyed, and just 7 percent of teens and adults, though the motion sensor for Xbox, Kinect, fared better: 31 percent for kids and 9 percent of adults.
 

Tell Us What You Think
Comment:

Name:





 Personal Tech
1.   'Right To Be Forgotten': 26 Questions
2.   Civil War Battle Sites Get Mobile App
3.   Is the Amazon Fire Phone a Winner?
4.   Internet of Things Comes to DIYers
5.   Review: Amazon's New Fire Phone


advertisement
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:
Review: Amazon's Unlimited E-Books
Service has some distinct limitations.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.