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Apple, IBM Partner on Business-Minded Mobile Apps
Apple, IBM Partner on Business-Minded Mobile Apps
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
16
2014
Tech giants Apple and IBM are joining forces to “transform enterprise mobility” with business apps that bring Big Blue’s big data and analytics power to the iPhone and iPad. Could this landmark partnership help Apple gain ground in the business world -- and help IBM gain ground with Apple users? If the partnership lives up to the hype it could be quite a coup for Apple CEO Tim Cook.

Together, the companies are working to address what they see as key mobility challenges. In doing so, they hope to spark a “true mobile-led business change” that is rooted in four core capabilities: a new class of over 100 industry-specific enterprise solutions including native apps; IBM cloud services optimized for iOS, such as device management, security, analytics and mobile integration; an AppleCare enterprise service and support offering; and packaged offerings from IBM for device activation, supply and management.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Cook. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

Re-imagining Work

The partnership, dubbed the IBM MobileFirst for iOS agreement, will tap into the strengths of both companies. Specifically, IBM’s big data and analytics capabilities will be matched up with Apple’s customer service, hardware and software integration and developer platform. IBM has also committed to selling iPhones and iPads with the industry-specific solutions to business clients worldwide.

Ginni Rometty, President, CEO and chairman of IBM, said mobility -- combined with the phenomena of data and cloud -- is transforming business and the technology industry in historic ways. She pointed to how these trends allow people to re-imagine work, industries and professions.

“This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services,” Rometty said. “We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.” (continued...)

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