Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
BlackBerry World: It's All About the Apps

BlackBerry World: It's All About the Apps
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

RIM said BlackBerry World offers several ways to browse, download, buy and manage apps. But RIM said it also offers more. "BlackBerry World will have much more than just apps -- it will now be home to videos and music as well," the company said. "BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs."
 



As it prepares for one of the biggest launches in company history next week, Research In Motion is making a branding change. RIM on Monday announced it would change the name of its app store from BlackBerry App World to BlackBerry World.

"The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond," the company wrote in a blog post. "As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps -- it will now be home to videos and music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs."

What's Inside BlackBerry World?

RIM said BlackBerry World offers several ways to browse, download, buy and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer. RIM also integrated social media features into the store, making it possible to share an interesting app with friends over BBM, Facebook and Twitter. BlackBerry users can also tap smartphones and invite friends to download apps.

Recently, RIM also announced it has implemented integrated carrier billing with more than 50 carriers for BlackBerry World. Integrated carrier billing lets customers purchase apps or digital goods on their BlackBerry smartphone, and have the purchases put directly on their regular monthly bill from their carrier.

RIM will launch BlackBerry 10 on Jan. 30 and promised a large catalog of applications across all categories, including games, productivity, social, lifestyle and leisure, multimedia and published content, as well as applications designed for business and enterprise use. RIM will also unveil the first two BlackBerry 10 smartphones at the event.

BlackBerry World Possibilities

Michael Disabato, managing vice president of Network and Telecom at Gartner, said a dying rose by any name is still losing its petals -- but he doesn't think RIM is dying.

"RIM is becoming consumer irrelevant," Disabato said. "In 10 days, we are going to find out if we are or not. We are going to find out based on what they show us if they have the potential to be consumer relevant."

RIM hopes innovations like BlackBerry Flow and BlackBerry Balance will help its cause. BlackBerry Flow is a new user experience that allows navigation across open applications and the BlackBerry Hub. With BlackBerry Flow, all messages, notifications, feeds, and calendar events come into the BlackBerry Hub. Consumers can peek into the hub with a finger gesture across the screen.

With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a gesture. The work profile is fully encrypted and secure.

"The name BlackBerry world is cool because then it's all things BlackBerry good or bad, modern or legacy," Disabato said. "They have a chance then to brand this and have people come there to find the hardware and then match the apps to the hardware."
 

Tell Us What You Think
Comment:

Name:

ver:

Posted: 2013-01-23 @ 6:50pm PT
With the release of BB10, RIM will show the world that they are the true leader in smartphones arena. I owned an iPhone. It's a good looking phone but it didn't really bring any innovative solutions. And same thing with android phones.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Screen Troubles Briefly Slow iPhone 6
2.   Glass Adds Voice Access to Contacts
3.   Samsung, B&N Partner on Nook Tablet
4.   Acer Desktop Box Rides Chrome Wave
5.   Apple Stock Soars Ahead of iPhone 6


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study just out shows that a weakness in the Android as well as the Windows Phone and Apple's iOs mobile operating systems can be used to steal sensitive, personal information from users.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.