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The survey found Apple product owners five times more likely to buy an "iWatch" than those who do not currently own any Apple products (25 percent compared with 5 percent). That result, in particular, is not surprising since Apple commands particularly strong brand loyalty among consumers -- something lampooned in rival Samsung's commercials as almost cult-like blind obedience.
Eighteen percent of respondents who pine for an iWatch even admitted that loyalty to Apple would drive them to take out their wallets. But others cited Convenience (16 percent), Cool Factor (14 percent) and Ease of Integrating with Other Apple Products (11 percent).
Watch This Space
If it is planning an iWatch, Apple won't be alone in the market. Samsung, Google, and Microsoft , among others are believed to have their own plans in the hopper.
"Wearable technology clearly appears poised to take off in the near term," consumer devices analyst Avi Greengart told us.
"Vendors have been pushing smart watches for decades, but we have now reached a tipping point for wearable technology thanks to the smartphone. The processing, imaging, and sensor technology designed for smartphones have become sufficiently advanced, miniaturized, and inexpensive that they can be applied to devices that are worn on the body, clipped onto clothing, or even embedded in the body."
iWant My iWatch:
Posted: 2013-04-20 @ 8:08am PT
If it's not too hunky and the screen is readable, I would buy one. I would love the convenience of having a watch plus apps right on my wrist. I love my iPhone, but I'm tired of always having to carry it in my hand. A wrist device definitely has its advantages.