Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Applications
Real-time info services with Neustar
Average Rating:
Rate this article:  
Investment Firm Finds CRM Success with Microsoft Dynamics
Investment Firm Finds CRM Success with Microsoft Dynamics

By Jennifer LeClaire
August 21, 2013 12:52PM

    Bookmark and Share
"We knew a CRM solution would take the contact management burden off our individual employees and allow us to ensure we always have a single instance of up-to-date contact information everyone could access," Berkshire Partners' IT Director explained. Switching to a centralized CRM system has eliminated duplicate effort and also aids compliance.
 



Without a centralized system for CRM (customer relationship management), tracking massive investment information has been a major challenge for Boston-based investment firm Berkshire Partners. Since 1986, Berkshire has invested more than $11 billion through private equity funds, exploring as many as 400 investments a year, with only four reaching the final funding stage.

One challenge in particular has been managing its massive data resources to generate real-time, accurate reports. For years, Berkshire relied on a custom-developed app and spreadsheets to track the investments. But this method was limiting -- it stifled collaboration and produced spreadsheets with vital information that could not be linked easily to other investment applications.

"We need to track many information components related to each of the potential investments," explained Eric Souza, director of Information Technology for Berkshire Partners. "This includes the investment lifecycle stage, financing updates, how the metrics compare to the pertinent industry, and financial news that might impact the investment."

Better Than a Niche Solution

Souza decided to deploy an enterprise CRM (customer relationship management) system that would give the entire firm access to current, real-time information about investment activities. He wanted to facilitate collaboration so teams of people could work together to manage data and make the most informed investment decisions possible.

"We knew that a CRM solution would take the contact management burden off our individual employees and allow us to make sure we always had a single instance of up-to-date contact information everyone could access," Souza explained. "As a 125-person company, we essentially had 125 separate CRM systems, with everyone using their own process and tools. Creating a centralized CRM would eliminate a lot of duplicated effort in tracking investment and contact information."

After considering niche CRM solutions geared towards private equity and investment firms, Souza decided the firm was better off working with a mainstream solution so it could get the support it needed and tune the technology. The final choice was between Microsoft Dynamics CRM and Salesforce.com.

"Almost all of our information technology is built on a Microsoft platform, so we felt more comfortable with Microsoft Dynamics CRM," Souza says. "The look and feel is familiar to our staff, and it easily integrates with our e-mail and document-sharing applications. Microsoft Dynamics CRM is also much easier to integrate with existing business processes. We don't have to train employees to launch a different application or visit a Web site."

Regulation Compliance

Berkshire built custom workflows and integrated Microsoft Dynamics CRM with Outlook, Microsoft Excel, and SharePoint. Now, the firm has faster access to investment information, which Souza says engenders confidence in the way the investment community views the firm. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Applications
1.   Microsoft Takes CRM to Gov't Cloud
2.   NY Reaches Price Limit Deal with Uber
3.   Kinect 2.0 for PC Ships July 15
4.   Salesforce1 Adds Mobile Features
5.   Salesforce Partners with Philips


advertisement
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
Kinect 2.0 for PC Ships July 15
But how practical is the sensor?
Average Rating:
Google Says Goodbye to Quickoffice
Features incorporated into Google Apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.