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A Game Changer
Laura DiDio, principal analyst at Information Technology Intelligence Consulting, said IBM's MobileFirst announcement was a "game changer" for IBM and its customers.
"MobileFirst is a clear acknowledgment by IBM that cloud and social media are changing the way organizations and their end users do business," DiDio told us. "IBM's MobileFirst will address these needs in the manner for which Big Blue is known: with products and a comprehensive strategy."
IBM's strategy is deceptively simple in that it does not have to sell a mobile operating system like Google's Android or Apple's iOS, she said. Instead, IBM will meld mobile issues in with its core competencies in areas like cloud computing, Big Data analytics and APIs.
"Mobility is now a pervasive 'must have' business tool. IBM has a great deal of expertise in mobility and mobility service and support," she said. "But it doesn't stop there. The data and the data transmissions associated with mobility will have to be processed, APIs will connect federated applications, which must then be stored and synthesized."
DiDio said these are all technologies in which IBM excels and which it backs up with its global services organization. It has a deep, broad cloud, social and a Big Data ecosystem, so when IBM is pitching a mobility engagement, the Big Blue salesperson can also upsell other lucrative IBM products and services to support mobility -- and first and foremost they will lead with the cloud.
"There is no doubt that MobileFirst has a lot of moving parts and IBM will face the usual challenges in getting it off the ground," she said, "but no high-technology company has better brand recognition, more trust and is better positioned to execute such an initiative than IBM."