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"Marketers have a lot of tools at their disposal already, but they don't actually play very well together and this disconnect hinders real personal interaction and engagement," says Mark Smith, President of Provenir's customer listening division. Smith, who holds a PhD in Statistics and has more than 20 years of experience applying analytical solutions to marketing problems across the financial services, retail and telecommunications industries, adds "but rather than completely re-engineer a brand's systems and data, we help them leverage all of their existing infrastructure to reach customers intelligently on the devices and in the ways the customers really want."
Provenir's Customer Listening division will be headquartered in its newly-opened office space in the Boston Innovation District. Provenir will celebrate the launch of the new division and its Omni-channel Customer Listening and Engagement platform at a launch event to be held at its new offices on June 27, 2013. Press and industry professionals interested in attending are encouraged to contact Provenir's Vice President of Marketing, Jeff Nicholson, at email@example.com.
For more information on Provenir and the pedigree behind its Omni-channel Customer Listening and Engagement Platform, visit www.provenir.com, and follow Provenir on Twitter, Facebook and LinkedIn.
Provenir is a pioneer in proactive customer listening and engagement solutions. With more than a decade of complex event processing experience, Provenir's platform is perfectly suited for allowing brands to dynamically and immediately interact with customers to create differentiated, contextual and lasting brand experiences. Provenir enables businesses to proactively listen, decide and engage with customers across all channels in real-time by connecting existing systems, tools and customer data, and allowing marketers to create logical workflows, rules and automated interaction processes. For more information please visit www.provenir.com, and follow us on Twitter @ProvenirEngage.