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Not anymore, because of GoDaddy's Web site builder and digital shopping cart. "It takes so much of the back-end work off of me," Stafford says. "I don't have to mess with it."
As GoDaddy moves in a newer direction, it's looking past its beachhead in the U.S., where roughly three-fourths of its customers live. It has major expansion ideas: plans: It plans to roll out its small-business services in more than 30 languages (approximately 60 countries) this year. Last week, it named Microsoft veteran Arne Josefsberg as chief information officer to lead the expansion.
That should have an appreciable impact on the 4,300-person company's annual revenue of more than $1 billion.
GoDaddy's gambit is promising, but will only be successful if it's consistent with the company's marketing plans. The latest Patrick ad comes on the heels of a spot with actor Jean-Claude Van Damme in September that alludes to GoDaddy's new direction, advertising experts say.
"Sex started it, and built awareness," says Bob Dorfman, executive creative director at Baker Street Advertising. "Now, they have to say what they do, as well as change the message inter-nally."
"They're headed in the right direction, but it takes time," Dorfman says.
"If you blow this out, it could go to 50 million (members) and fundamentally change the way small businesses work," says Irving, a former executive at Yahoo and Microsoft.
It's been a heady year for Irving, a drumming enthusiast who took the GoDaddy gig on Jan. 7, 2013. Between animated conversations about drummers such as Carmine Appice and Chad Wackerman, and some industry gossip, the 54-year-old Irving said he was thisclose to taking another CEO job -- he won't say with whom -- when the recruiting firm Heidrick & Struggles came calling. Within two weeks, he joined GoDaddy -- his first CEO gig.
What convinced him, among other things, was a nine-hour "super fun" interview with company founder Bob Parsons that included a round of golf near the company's Scottsdale, Ariz., head-quarters.
"It just felt right," recalled Irving, who previously was chief product officer at Yahoo and corporate vice president of Microsoft's Windows Live Platform group. "Bob knows all about customer care and has great marketing instincts. I'm a products guy."
Parsons, 63, who is chairman and owns 27% of the privately held company he founded in 1997, still offers feedback on an informal basis, but not strategy. (continued...)
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Posted: 2014-01-24 @ 4:31pm PT
danica crashes - so what's new?