Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Mobile Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
For Facebook, Home Is Not Where the Hearts Are
For Facebook, Home Is Not Where the Hearts Are

By Adam Dickter
April 22, 2013 3:53PM

    Bookmark and Share
The 500,000 to 1 million landmark in 10 days for Facebook Home was greeted with cynicism since other apps, such as Instagram, have had far more successful debuts. Many noted that Facebook Home has an average rating of two out of five stars by its 11,771 reviewers on Google Play as of today, with the largest number being one-star only reviews.
 



Ten days after its much-hyped release, Facebook's custom-made interface for Android smartphones -- allowing social media addicts to immediately share updates, photos and links without having to first open an app -- has been installed on between 500,000 and 1 million devices. That's according to a graph on the app's listing on Google Play.

Impressive? Maybe. Except when you figure that Facebook has a billion users and probably more than 0.1 percent of them have smartphones.

Only on Select Phones

To be fair, Home is currently available only for Android-based phones, and not even all of them. The supported devices all run Android 4.1, or Jelly Bean: the HTC One X, HTC One X plus, Samsung Galaxy S III and Galaxy Note 2.

Facebook has also launched its own phone, the HTC First, which comes with Home pre-installed.

Facebook is reportedly also in talks with Apple to bring Home to iOS devices, though no timetable has been mentioned.

But the 500,000 to 1 million landmark in 10 days was greeted with cynicism in the tech media since other apps, such as Instagram, have had far more successful debuts. Many noted that Home has an average rating of just two out of five stars by its 11,771 user reviewers on Google Play as of Monday afternoon.

The largest number of reviewers, 6,157, gave it just a single star, while only 1,910 gave it five stars.

"So I downloaded the app, and within 10 minutes of downloading, I uninstalled," wrote one Galaxy S III user on April 16. "Was not impressed by this app at all. Might be nice for some people, but not me."

But another Homie, also using a Galaxy S III, wrote on April 18: "Does exactly what it says it does. Runs smoothly. Doesn't use any more battery than normal, I must say, as you can change data use to low. Looking forward to the updates each month FB promised. Always switch between this and my default launcher. All in all a good FB Addition!!!!"

Facebook's goal in creating Home is to increase mobile users' time on the network to increase advertising opportunities, since mobile ads based on shared keywords is lucrative.

Big Bucks in Distractions

According to eMarketer, revenue from that market in the U.S. alone will reach $7.29 billion this year, up more than 77 percent from last year's $4.11 billion, and Facebook is expected to take 13.2 percent in its first-place slot in mobile display ads.

"It's still premature to decide if Facebook Home is a failure," wireless analyst Neil Shah of Current Analysis told us. "However, the initial traction is bound to be lower mainly because ... there is no imminent need or value generated for users to reskin their entire UI to an 'always on' social network and let Facebook take complete control over their phone."

He also noted privacy concerns and the fact that the Home experience is "so far not superior for the user to replace the 'stock or OEM' skinned Android experience."

The Home suite includes the apps Cover Feed, Notifications, Chat Heads, App Launcher and Instagram.

The social media giant made a series of advertisements promoting Home, one of which showed CEO Mark Zuckerberg giving a speech at company headquarters while an oblivious employee used Home to access a world of diversions on his phone.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Android Gets Chrome Remote Desktop
2.   Amazon 3D Smartphone Pics Leaked
3.   Zebra Buys Motorola Enterprise Biz
4.   CTIA Caves, Offers Kill Switch Plan
5.   Report: Amazon Phone To Feature 3D


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Zebra Buys Motorola Enterprise Biz
Pays $3.45B in all-cash deal.
Average Rating:
CTIA Caves, Offers Kill Switch Plan
But leaves control up to users.
Average Rating:


advertisement


 Random Bytes
Zebra Buys Motorola Enterprise Biz Amazon 3D Smartphone Pics Leaked
Galaxy S5 Won't Sway iPhone Lovers Review: Galaxy S5 Features Useful
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.