Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Hardware
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Google Opening Hardware Showrooms
Google Opening Hardware Showrooms

By Barry Levine
November 19, 2013 10:48AM

    Bookmark and Share
In October, word got around that Google was building a barge in San Francisco Bay. The company has revealed that the barge is "an interactive space where people can learn about new technology," and documents submitted to the Port of San Francisco called it a "temporary technology exhibit space." Google also plans to open showrooms in six cities.
 

Related Topics

Google
Apple
Showrooming



The day may be rapidly approaching when the phrase "to Google" may also mean visiting a nearby showroom to see the tech giant's latest products. This possibility arises from news this week that Google is opening showrooms in six American cities, in addition to at least two showrooms, previously announced, that are being built on barges.

The city-based showrooms will be so-called pop-up stores, in that they have a limited lifespan for the holidays. Named Winter Wonderlabs, they will present Nexus 7 tablets, Chromebook computers and Chromecast dongles for video streaming. Stores will be located in malls in Chicago, New York, Washington D.C., Los Angeles, Sacramento, and Paramus in New Jersey.

After seeing the products, visitors can order them online in the stores or at home. The stores will also feature a large snow globe containing fake falling snow, so that visitors can frolic inside the globes, video/photograph themselves on store equipment, and then receive and share the video/photos. A Web site connected to the Winter Wonderlabs will include a gallery with selected slow-motion videos of visitors in the snow globe.

Apple, Microsoft

Apple, of course, has become the model for tech companies opening their own stores. The Apple stores are not only hugely popular and successful, but have been used as models of consistent user experience, well-trained staff who help sell the brand, and customer service that elicits brand loyalty.

Microsoft has also opened about four dozen stores. Late last week, Intel revealed that it was opening pop-up stores for the holidays in New York City, Chicago and Venice, Calif., to showcase products based on Intel components.

Laura DiDio, an analyst with industry researcher Information Technology Intelligence Consulting, told us that, in following in the footsteps of Apple and Microsoft, Google is "expanding on its strategy" of moving into hardware as well as software products and services.

The 'Showrooming' Trend

In October, word got around that Google was building a barge in San Francisco Bay. The company has recently revealed that the barge is "an interactive space where people can learn about new technology," and documents submitted to the Port of San Francisco called it a "temporary technology exhibit space." The San Francisco barge, 250 feet long, is expected to have about a dozen sails and will tour around the Bay. A similar barge is reportedly under construction in Portland, Maine.

Google's move is the latest in the "showrooming" trend, where customers visit brick-and-mortar stores to test-drive products, while the actual purchase is made online, sometimes via a smartphone by the customer in the store. Industry researcher comScore has reported that over 40 percent of consumers report they have "showroomed."

In many cases, this showrooming takes places in conventional stores, but, in the case of Google's stores and similar others, the in-store purchasing capability is not available, and the store becomes the front end for online buying.
 

Tell Us What You Think
Comment:

Name:



Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.


 Hardware
1.   Profit and Revenue Slip for IBM
2.   Online Access for the Deaf and Blind
3.   Vaio Fit Battery Danger Forces Recall
4.   Drop in Global PC Shipments Slows
5.   Fast Seagate 6 TB Drive for Data Center


advertisement
Online Access for the Deaf and Blind
Pilot program provides technology tools.
Average Rating:
Fast Seagate 6 TB Drive for Data Center
Can use 12 Gb/s SAS interface.
Average Rating:
Sony Digital Paper Cuts Paper Waste
High price justifiable for business.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.