Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
iPad Hotter with Kids Than the Wii U, Nielsen Says
iPad Hotter with Kids Than the Wii U, Nielsen Says

By Adam Dickter
November 21, 2012 5:15PM

    Bookmark and Share
Tech gadgets top holiday wish lists this year, with the iPad leading the charts. "It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," said analyst Jeff Orr of Nielsen's survey, which found the iPad, iPod Touch and iPhone high on the list.
 



Three years after adding the name iPad to America's pop and consumer culture, Apple has maintained the "wow" factor, if kids' wish lists for holiday gifts is any indication.

Nearly half of kids interviewed by market research giant Nielsen said they want an iPad, compared with just 39 percent who want the hottest toy on the market -- Nintendo's brand spanking new Wii U platform.

Wii Who?

The fact that the iPad, with a 48 percent popularity rating (up from 44 last year), came out almost 10 points ahead of the motion-sensing gaming device with its new tablet controller and slate of new game titles that was released just this week -- the first new game platform in years -- shows that the product continues to have cachet, ensuring lots of future buyers, at least in the short term.

That's good news for Apple as it begins to lose market share to the competition with dozens of rival tablet offerings -- including Microsoft's Surface, Samsung's Galaxy Tab and Google's Nexus.

For the survey, Nielsen reached approximately 3,000 consumers above age 6 in paired online interviews with their parents in October and November.

A bundle of other Apple products were also on the wish list: the iPod Touch (36 percent), the new iPad mini (36 percent) and the iPhone (33 percent). But the poor stepchild of the family, Apple TV, was the least desirable. Only 4 percent showed an interest in the device, which streams Web content to your TV screen.

"It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," analyst Jeff Orr of ABI Research told us.

But he cautioned that with many families still struggling, a good portion of those kids will have to settle for a less-expensive present.

"With the fragile economic climate, one has to seriously ponder if these gadgets are a 'must have' item or something that can wait a little longer when consumer sentiment improves," Orr said.

Research firm IDC found that Apple's tablet market share dropped from 60 percent to a still-dominant 50 percent year-over-year in the third quarter, although the release of the fourth-generation iPad and the iPad mini could well reverse that trend during the quarter that includes the holiday season.

The iPad also came out on top when people 13 and older were asked about their interest in buying within the next six months.

Android, Kindle Demand Weak

Twenty-one percent of buyers chose the iPad (no versions were specified), while 19 percent gave the generic answer "computer" and 18 percent expressed interest in a non-Apple tablet. The Wii U came in third place with 18 percent, followed by the iPhone (14 percent) and a smart TV (13 percent.) The iPad figure was slightly up from last year's 24 percent.

Android smartphones, such as the Samsung Galaxy S III or Motorola Droid Razr, did not fare well in either survey, ranking 19th on children's must-have list and eighth on the 13-plus short-term planned buying list.

Nineteen percent of kids said they wanted a Kindle Fire, compared with 10 percent of teens and adults. Microsoft's Xbox 360, which hasn't had a refresh since 2005, was desired by a quarter of the children surveyed, and just 7 percent of teens and adults, though the motion sensor for Xbox, Kinect, fared better: 31 percent for kids and 9 percent of adults.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Mobile Tech
1.   Cortana Fills Windows Phone Gap
2.   Galaxy S5 Phone: Less Can Be More
3.   Beware: Facebook Shares Your Locale
4.   Android Gets Chrome Remote Desktop
5.   Amazon 3D Smartphone Pics Leaked


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Galaxy S5 Phone: Less Can Be More
Most formidable iPhone competitor yet.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.