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No Longer Dominating
"Nokia is selling up against low-end Android phones in emerging markets. So, yes, the Asha is a feature phone. But they are dropping Java applets on the phone out of the box. Many Asha phones also provide a suite of Java games," Greengart said.
The idea is to offer a Nokia phone at roughly the same price point as inexpensive, usually locally produced Android phones. Of course, Nokia would argue that it provides a better user experience and is more responsive.
"The Asha line has done reasonably well. Nokia sold more than 5 million units last quarter," Greengart said. "So the Asha line is definitely touching a nerve but I don't know that it's actually been as successful as Nokia would like it to be, given the growth in the low-end smartphone market and some of the problems it has seen in the feature phone segment in emerging markets, where its sales are down in markets where they used to dominate."