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Review: Value in Amazon Prime Goes Beyond Shipping
Review: Value in Amazon Prime Goes Beyond Shipping

By Anick Jesdanun
June 24, 2014 9:43AM

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The features that come free with Amazon Prime may surprise consumers. Amazon offers movies and TV shows to Prime members for free. Prime is the only way to get free streaming of past seasons of certain shows. Each month, Prime members can choose one of four e-books to own outright, regardless of whether they own a Kindle device.
 



Spending $99 a year for an Amazon Prime membership to get free shipping hardly seems like a deal. After all, I can usually get free shipping by spending at least $35 on a single order.

But Prime's benefits became apparent gradually over the nine months I've used it.

During a trip last month, for instance, I got started on the first season of "The Good Wife" and read Michael Lewis' "The Blind Side." Last weekend, I added Journey's "Greatest Hits" album to my music library and began watching the spy drama "The Americans." I finished a book on photography on my way to work Monday.

All that came for free with Prime.

Some features work only with a Kindle e-reader or tablet. If Amazon.com Inc. introduces a new smartphone Wednesday, as widely expected, those features will likely work there, too. Amazon might even introduce additional ones just for its phone.

But there's plenty to enjoy, even without an Amazon device:

UNLIMITED VIDEO:

Since 2006, Amazon has been offering video for download, much like Apple's iTunes. Although TV episodes cost just $2 or $3 each, I hate paying for something that's been shown on television for free.

Amazon changed the dynamics in 2011 when it started offering movies and TV shows to Prime members for free. Unlike Netflix, Amazon offers only part of its collection that way. Video is available on a variety of devices, but not Google's Chromecast or smartphones and tablets running Google's Android system, with the exception of Kindles.

As with Netflix, free video has typically been limited to streaming, meaning you need a persistent Internet connection. But last fall, Amazon began enabling downloads on Kindle tablets. That came in handy during my train trip through Ohio and other states last month, when I kept encountering stretches without cellular service and couldn't watch Netflix.

EXCLUSIVE VIDEO:

Lately, Amazon has been making exclusive deals to block shows from Netflix, Hulu and other streaming services. Prime is the only way to get free streaming of past seasons of "24" and classic HBO series such as "The Sopranos" and "The Wire." This summer, Amazon is making episodes of two CBS series, "Under the Dome" and "Extant," available through Prime just four days after the broadcast.

Without Prime, you can still buy some shows digitally or on DVD. CBS is also making its shows available for free, though they will carry ads, while Prime will not.

Amazon also has been getting into original programming, though none of its shows has gotten the critical reception that Netflix has had with "House of Cards" and "Orange is the New Black." After getting customer feedback on 14 shows, Amazon ordered full seasons for two comedies and three kids' series. So far, people who don't have Prime aren't able to buy episodes. (continued...)

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© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

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