News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Digital Life / Facebook May Like Places After All
DDoS Protection Powered By Verisign
Facebook Buys Foursquare Competitor in Location-Based Play
Facebook Buys Foursquare Competitor in Location-Based Play
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
05
2011


Facebook recently announced plans to nix its Foursquare-like Places feature, but the social-media giant apparently has no plans to exit the popular geo-tagging space. Facebook reportedly has snapped up a location-based service to better equip its location-based tool chest.

CNN Money was the first to report that Facebook has acquired Texas-based Gowalla for an undisclosed amount. Facebook has publicly declined to comment, but CNN reports that the tech will fold into Facebook's Timeline feature.

Gowalla launched in 2009 as a direct competitor to Foursquare, the leading service in the mobile app space that lets you check in to various locations, find things to do in your area, and even tap into coupons and discounts. Gowalla promises users can "discover our world's most loved places while sharing the places that mean the world to you."

"The ink on the deal is not dry, so our holding pattern is that we do not comment on rumors and speculation. I have another e-mail penned that was ready to send you today, assuming you would get this news before the story was officially released," Gowalla CEO Josh Williams wrote in an e-mail to investors that was published in The Wall Street Journal's All Things D. "But now it is all over Twitter, so you have likely heard. A longer email will be sent soon. Until then, I am so very grateful for what you have done to make Gowalla a success."

Snapping Up Talent?

When Facebook announced it was nixing the mobile-only Places feature, which allowed users to check in to places they visit using the Facebook smartphone app, the social-media company also indicated users could add a location on anything they do on Facebook.

Facebook didn't offer any explanation for axing the feature, whose own Facebook fan page has more than 250,000 fans. Some analysts saw the decision as a boon for Foursquare while others figured Facebook had other plans. Gowalla could be part of those other plans -- and it appears the battle between Foursquare and Facebook may be just beginning.

"At one point Facebook flirted with trying to buy Foursquare. Now the company has acquired one of Foursquare's former competitors," said Greg Sterling, principal analyst at Sterling Market Intelligence. "The acquisition is more for the team and talent than the Gowalla business. Foursquare realizes the strategic importance of mobile. However it's unlikely that the Gowalla brand and current app will survive."

Facebook's Hiring Spree

It remains to be seen how Facebook will integrate Gowalla technology into its Timeline feature -- or if the acquisition is a pure talent play. But one thing is certain: Facebook is on a hiring spree, and acquiring Gowalla's founders is just the beginning. At a news conference in New York City on Monday, Facebook announced plans to expand in New York City.

"We are trying to grow at a clip that will allow us to get the very best people and integrate them," Facebook COO Sheryl Sandberg said at the press conference, according to the BBC. "We will be adding thousands of employees in the next year."

The rapid expansion is likely tied to Facebook's planned initial public offering, or IPO. A Facebook IPO in the second quarter of 2012 would overshadow the rising tide of social media IPOs in 2011. Analysts suggest Facebook could raise as much as $10 billion when it goes public next year.

Read more on: Facebook, Gowalla, Foursquare
Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN DIGITAL LIFE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.