News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Druva inSync Free Trial
Druva inSync with DLP, analytics & secure file sharing.
www.druva.com/inSync-Trial
You are here: Home / Enterprise Software / Q&A: Social Enterprise Strategies
Gartner's #1 for endpoint backup
Q&A: Enterprise Social Software Strategies
Q&A: Enterprise Social Software Strategies
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
19
2012



For the third year in a row, research firm IDC has ranked IBM number one in worldwide market share for enterprise social software. According to IDC's analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market, which grew approximately 40 percent.

The enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years, according to IDC. IBM is well positioned, with more than 35 percent of Fortune 100 companies already using its social software offerings, including eight of the top 10 retailers and banks.

We caught up this week with Heidi Ambler, IBM director of social software, to discuss IBM's view of the enterprise social software world, and to ask her advice for organizations interested in becoming strategically more social.

We've seen tremendous adoption of social enterprise software, yet it seems there are still miles to go.

Ambler: That's very true. According to IBM's 2012 CEO Study, only 16 percent of CEOs today are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.

Although face-to-face contact will remain the most prevalent form of customer interaction, CEOs expect a step-change in the use of social media. Over half expect social channels to be a primary way of engaging customers within five years.

Taking a step back, how do you define a 'Social Business'?

Organizations can quickly see that a social business isn't a company that just has a Facebook page and a Twitter account. A social business means that every department in the organization uses social networking the way it uses any other tool and channel to do its job.

It's an organization that integrates social networking tools into its traditional business processes to fundamentally impact how work gets done to create business value. The answer? Embed social into business processes and in everyday applications.

What do you see as the barriers to broader adoption of enterprise social networking?

Based on IBM's work with many customers from all around the world, from a variety of different industries, helping them embrace enterprise social networking, we have identified a few barriers to adoption today.

These include not being sure where to start, having a lack of interest or knowledge, or employees who don't personally see the value in social networking strategies. Another barrier is when there is limited or no involvement from management.

How can a business, large or small, make the transition to being more social?

In order to be a successful social business, an organization must promote a business culture of transparency and trust. It must work to encourage a culture of sharing, which ultimately helps employees collaborate and find and share information faster.

Success requires promoting a work environment that thrives on sharing information. Consider instituting guidelines for business social networking which showcases the organization's interest and dedication to social collaborating.

Do you have any closing suggestions for enterprises making the leap to become more social?

Social business is a strategic approach to shaping a business culture, highly dependent upon transparency and trust from executive leadership.

The corporate strategy for being a successful social business has to include business process design, risk management, leadership development, financial controls, and the use of business analytics to assess effectiveness.

A key part of the solution is ensuring your business leaders are engaged and on board from the beginning. Social business success needs to be considered as a strategic imperative to really transform an organization.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN ENTERPRISE SOFTWARE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.