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HP Shifts webOS Strategy with Executive Shuffle
HP Shifts webOS Strategy with Executive Shuffle

By Jennifer LeClaire
July 12, 2011 2:16PM

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Hewlett-Packard is changing its webOS strategy, starting by installing a new chief to lead an accelerated global expansion. Jon Rubinstein, the visionary behind the mobile operating system, is shifting over to a product innovation role, while Stephen DeWitt has been appointed the webOS division senior vice president and general manager.
 



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DeWitt's Track Record

DeWitt, who has been leading the PSG Americas region at HP, is where the buck now stops for all things webOS, including engineering, research and development, sales, marketing and go-to-market support.

DeWitt enters the new role with a full plate. He's charged with spearheading the creation of a fully integrated, global developer and independent software Relevant Products/Services vendor program to deliver new consumer and business applications. His team also will create a dedicated mobility practice with HP's partner community, with the goal of delivering consumer and enterprise Relevant Products/Services solutions globally.

"As part of our investment in the future of webOS, we are working in lock step with the developer community, our channel partners and the start-up community to create an application ecosystem that delivers on HP's mobile connectivity Relevant Products/Services strategy," said DeWitt.

No sour grapes from Rubinstein, who was named senior vice president for Product Innovation in the Personal Systems Group at HP. HP said the firm would leverage his passion for building exceptional consumer products and his long history of driving game-changing innovation, such as webOS. Rubinstein said, "With webOS under Stephen DeWitt's proven leadership, I'm looking forward to my new role and driving further innovation for webOS and other PSG products."

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