News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Advertisers Snap Up iPad Spots in Popular Publications
Advertisers Snap Up iPad Spots in Popular Publications

By Richard Koman
March 25, 2010 9:24AM

    Bookmark and Share
Publishers are finding buyers for "mind-blowing" interactive advertising on the iPad version of print publications. Time is fetching $200,000 for a single ad in its iPad version, and Sports Illustrated's iPad ads are essentially computer games. Apple's iTunes and App stores also offer advertisers a single clearinghouse for iPad ad sales.

Publishers may once again be in the catbird seat with advertisers, thanks to Apple. The Wall Street Journal reports that national publishers are having no trouble signing top-tier advertisers for spots on the iPad versions of their magazines.

Time, for instance, has signed up Unilever, Toyota and Fidelity -- and three other major advertisers -- for spots on the iPad version of the magazine. The price: $200,000 for a single spot in the first eight issues.

The Journal -- which will charge $17.95 a month for its iPad version -- has inked deals with Coke, FedEx and four other major advertisers in a four-month, $400,000 ad deal.

Mind-Blowing Advertising

What's the big appeal? "Mind-blowing" games, video and interactivity within the ad, Steve Pacheco, FedEx's director of advertising, told the Journal. "You are taking something that used to be flat on a page and making it interactive and have it jump off the page."

Advertisers who want all the bells and whistles in the context of a popular periodical will pay for the privilege. And publishers are using interest in the iPad version to beef up page buys in the paper version.

Conde Nast's Wired is offering advertisers who buy eight pages in a single issue of the paper magazine the opportunity to run video and interactive features through the iPad version, the Journal said. Esquire, on the other hand, is holding off on advertising, planning to offer an ad-free, $2.99 version of the magazine that features music videos from five singer-songwriters hired to create original songs, each containing the phrase "somewhere in Mississippi."

Savior of Publishing?

Advertisers want consumers to interact with their messages. That's been a problem on the web, where most ads are viewed as annoying distractions from reading content. Advertising on the iPad has the potential to be more like television, where its not uncommon for the ads to have all the ingenuity and special effects of a Hollywood movie.

For instance, Sports Illustrated is demonstrating prototype ads that are essentially brand-centered computer games. One for a Ford Mustang features a driving game that exploits the iPad's tilt and turn capabilities. Other prototypes show off the ability to let readers customize their dream Mustang by changing colors and wheel types.

Is the iPad the savior of publishing? It offers several key advantages over web-based publishing that are exciting publishers and advertisers. First and foremost is Apple's ecosystem. With subscriptions and single-issue sales going through Apple's iTunes and App stores, there is a single clearinghouse for all sales. On the web, publishers have to make that purchase pitch directly. Few publishers -- outside of the Journal -- have managed to convince users to pay for web content. (continued...)

1  |  2  |  Next Page >


Tell Us What You Think


APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

1.   Profit and Revenue Slip for IBM
2.   Online Access for the Deaf and Blind
3.   Vaio Fit Battery Danger Forces Recall
4.   Drop in Global PC Shipments Slows
5.   Fast Seagate 6 TB Drive for Data Center

Online Access for the Deaf and Blind
Pilot program provides technology tools.
Average Rating:
Fast Seagate 6 TB Drive for Data Center
Can use 12 Gb/s SAS interface.
Average Rating:
Sony Digital Paper Cuts Paper Waste
High price justifiable for business.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.