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Foursquare Reinvents To Share Customer Experiences
Foursquare Reinvents To Share Customer Experiences
By Barbara Ortutay Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
AUGUST
22
2014

A loyal Foursquare user since 2010, I was annoyed to learn that my favorite "check-in" app was reinventing itself. The service has split into two and got rid of quirky features such as naming a mayor for each venue.

Foursquare began five years ago as a tool for letting people tell friends where they are. You can check in to a restaurant, a movie theater, rides in a theme park or even the "hot dog man" at Penn Station. The more you check in, the more points, badges and mayorships you earn. They mean little in the real world, but users have competed fiercely for such honors.

It turns out there's not a huge market for this stuff. Foursquare has 50 million users worldwide, compared with Twitter's 271 million, for example. As Facebook, Yelp and other services adopted similar check-in features, Foursquare gradually lost what made it special. The company branched out to become a Yelp-like local recommendations service, with an emphasis on suggesting places based in part on where your friends have checked in.

The new Foursquare focuses on those recommendations and moves the check-in part to a separate app, called Swarm.

After a week with the new Foursquare, I can see why the change was necessary. I've found the app useful for discovering new places in new neighborhoods. Swarm, however, is far less useful. If I wasn't so compulsive about checking in and seeing where friends are, I'd probably delete it.

Taste Test

The first time you use it, the new app lets you choose some "tastes" from a seemingly endless list of keywords that range from "chicken liver toast" to "people watching" to "botanical gardens." These choices come from the millions of tips that Foursquare users have left for restaurants, bars and other spots over the years.

The app then recommends nearby places to go in such categories such as "brunch," "shopping" or "fun." Foursquare will show places that match your tastes, come recommended by Foursquare friends or are generally popular in the area.

During a visit to Brooklyn's Bedford-Stuyvesant neighborhood, hungry for a late afternoon lunch, I got suggestions for jerk chicken, pulled pork, mac and cheese, spicy food and "off-menu items." In the mood for brisket and bourbon, I went to Beast of Bourbon. I also checked out items under "fun." Apparently my only option for "fun" was a category called gardens, which included an art gallery and a music venue with a garden. Cool. (continued...)

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© 2014 Associated Press under contract with NewsEdge. All rights reserved.
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