Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
One Word for the Expected Low-End iPhone: Plastic
One Word for the Expected Low-End iPhone: Plastic

By Seth Fitzgerald
July 25, 2013 11:19AM

    Bookmark and Share
For the first time, the colors used for the iPod Nano could also be introduced to the iPhone. Blue, red, yellow and even gold shells have appeared in leaked photos for the past few months. Until now, Apple has always focused on its black or white iPhones, but colorful ones could allow Apple to attain more market share.
 



Apple has recently stayed away from using any sort of plastic casings for its iPhones and instead has opted for aluminum or glass. We have known since January that a cheaper version of the iPhone could be coming out, and we could also see the return of plastic casings along with it.

A video has appeared on the YouTube tech review channel DetroitBORG that shows a new plastic casing for the first time, along with comparisons to current and previous generation iPhones.

Outside of just showing off the plastic back that may end up on a cheaper iPhone, the video also showed that the casing includes a lens, flash, Apple and iPhone logo, and the Lightning connector. The iPhone logo was interesting, though, as it seemed to be thinner than the one currently on the iPhone 5.

Following the Market

In every possible way it seems as though Apple is trying to conform to market trends, which is something it has rarely done. The changes seen in the purported budget iPhone go far beyond cost or the resurrection of plastic shells.

For the first time, the colors used for the iPod Nano could also be introduced to the iPhone. Blue, red, yellow and even gold shells have appeared in leaked photos for the past few months. Until now, Apple has always focused on its black or white iPhones, but colorful ones could allow the company to attain more market share.

Covering the Spread

Despite iPhone sales increasing 20 percent over the last quarter, Apple still seems to believe that "fitting in" will be the best option in the long run.

Apple almost certainly has to release a new, cheaper iPhone simply to hold onto some of its market share. Since the iPhone 3GS came out, Apple has always been able to have at least three iPhones on the market, allowing it to control the low-tier section with previous-generation models of the iPhone.

Now that Apple is trying to completely phase out its old 30-pin connector, it will require one new model on the market outside of the iPhone 5 and 5S. Having any sort of fragmentation with something like a data port is dangerous for Apple and was one of the original concerns regarding the Lightning connector.

At the same time that the number of iPhones sold were increasing, Apple actually lost a large amount of market share in the overall smartphone industry, leaving the company with just a 17 percent share. There are dozens of new smartphones coming out every few months, leaving the market crowded. Each one of those phones appears to be taking some market share away from the iPhone, making both the iPhone 5S and the cheap iPhone important for the company's future.

Emerging Markets

Price is one of the most important factors in emerging markets such as China and India. No matter how low the current iPhone 5 price goes, it simply cannot compete with cheap Android devices.

This has led many analysts to believe that a new cheap iPhone will cost between $200 and $300 (unsubsidized) so that Apple can compete directly against Android competitors inside those markets.
 

Tell Us What You Think
Comment:

Name:

Bishwajit:

Posted: 2013-07-26 @ 5:46am PT
It's a great idea to get this introduced in the market. This will definitely increase the market share for iphone.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.