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The code effort gives consumers a tool to pick the most privacy-friendly applications, said Christopher Calabrese, legislative counsel at the ACLU's Washington Legislative Office.
"The fact that it took a year to come to agreement on just this single measure, however, makes it clear that we need comprehensive privacy legislation in order to gain meaningful privacy protections for consumers," he said.
Why Rules Rock
In a blog post, Calabrese said, "[The] only way to tackle privacy, rein in bad actors, and prevent a race to the bottom is through baseline privacy legislation that sets out rules of the road. After all, we should be able to enjoy cool new technologies without giving up our privacy." Despite limitations, however, he said his organization is pleased to support this code.
The Software & Information Industry Association (SIIA), the trade association representing software and digital content industries, meanwhile, issued a statement Thursday in support of the code.
"We don't agree completely with all of the elements of the code, and we will continue to work to ensure that companies have substantial flexibility in providing privacy notices. However, this Code of Conduct empowers consumers and provides an important roadmap for developers to create 'short form' privacy notices for consumer apps," said Ken Wasch, SIIA President.