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Google Spent $966 Million on Navigation Company Waze
Google Spent $966 Million on Navigation Company Waze
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
26
2013
(Page 2 of 2)

The list of acquisitions by Google is well more than 100, and 16 of those have come during just the last quarter. It seems as though most of what Google has done over the past decade has been in part because of acquisitions.

Blogger, Google Wallet, YouTube and many others have all reached their current heights because of Google's acquisition. This quarter, one of the larger acquisitions outside of Waze was Wavii.

Wavii will enhance the Web search functionality of Google. The service has only been around for a few years but has offered users the ability to search for the things that Wavii believes they care about, based on data it has collected about them.

Beating Apple

Some of Apple's services such as Maps have been nearly useless since launching, and in order to fix that, Apple has tried to purchase other companies to fix its own product. Both Waze and Wavii were companies that Apple originally wanted to purchase and yet Google was able to beat Apple both times.

As one of the leading navigation applications, Waze would have helped Apple as it tries to improve Maps for iOS 7, but instead the company had to settle for HopStop. Analysts are now suggesting that Apple begin to purchase more companies in the same way as Google, in order for the company to use up its $100 billion in savings.

Until Apple begins to acquire more companies or put higher bids in, Google will continue its streak of beating Apple at software.

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