Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.
Personal Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
iPad Hotter with Kids Than the Wii U, Nielsen Says
iPad Hotter with Kids Than the Wii U, Nielsen Says

By Adam Dickter
November 21, 2012 5:15PM

    Bookmark and Share
Tech gadgets top holiday wish lists this year, with the iPad leading the charts. "It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," said analyst Jeff Orr of Nielsen's survey, which found the iPad, iPod Touch and iPhone high on the list.
 


Three years after adding the name iPad to America's pop and consumer culture, Apple has maintained the "wow" factor, if kids' wish lists for holiday gifts is any indication.

Nearly half of kids interviewed by market research giant Nielsen said they want an iPad, compared with just 39 percent who want the hottest toy on the market -- Nintendo's brand spanking new Wii U platform.

Wii Who?

The fact that the iPad, with a 48 percent popularity rating (up from 44 last year), came out almost 10 points ahead of the motion-sensing gaming device with its new tablet controller and slate of new game titles that was released just this week -- the first new game platform in years -- shows that the product continues to have cachet, ensuring lots of future buyers, at least in the short term.

That's good news for Apple as it begins to lose market share to the competition with dozens of rival tablet offerings -- including Microsoft's Surface, Samsung's Galaxy Tab and Google's Nexus.

For the survey, Nielsen reached approximately 3,000 consumers above age 6 in paired online interviews with their parents in October and November.

A bundle of other Apple products were also on the wish list: the iPod Touch (36 percent), the new iPad mini (36 percent) and the iPhone (33 percent). But the poor stepchild of the family, Apple TV, was the least desirable. Only 4 percent showed an interest in the device, which streams Web content to your TV screen.

"It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," analyst Jeff Orr of ABI Research told us.

But he cautioned that with many families still struggling, a good portion of those kids will have to settle for a less-expensive present.

"With the fragile economic climate, one has to seriously ponder if these gadgets are a 'must have' item or something that can wait a little longer when consumer sentiment improves," Orr said.

Research firm IDC found that Apple's tablet market share dropped from 60 percent to a still-dominant 50 percent year-over-year in the third quarter, although the release of the fourth-generation iPad and the iPad mini could well reverse that trend during the quarter that includes the holiday season.

The iPad also came out on top when people 13 and older were asked about their interest in buying within the next six months.

Android, Kindle Demand Weak

Twenty-one percent of buyers chose the iPad (no versions were specified), while 19 percent gave the generic answer "computer" and 18 percent expressed interest in a non-Apple tablet. The Wii U came in third place with 18 percent, followed by the iPhone (14 percent) and a smart TV (13 percent.) The iPad figure was slightly up from last year's 24 percent.

Android smartphones, such as the Samsung Galaxy S III or Motorola Droid Razr, did not fare well in either survey, ranking 19th on children's must-have list and eighth on the 13-plus short-term planned buying list.

Nineteen percent of kids said they wanted a Kindle Fire, compared with 10 percent of teens and adults. Microsoft's Xbox 360, which hasn't had a refresh since 2005, was desired by a quarter of the children surveyed, and just 7 percent of teens and adults, though the motion sensor for Xbox, Kinect, fared better: 31 percent for kids and 9 percent of adults.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   New App To Manage Time Better
2.   Virgin Mobile Offers Custom Plans
3.   OkCupid Experiments with Daters
4.   Verizon Throttling Data Speeds
5.   MixRadio To Spin Off from Microsoft


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.