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ProfitBricks is based in Berlin, and its founders were involved with 1&1 Hosting, which is one of the largest Web hosting providers in the world and which was sold for $3 billion.
Is the dramatically lower pricing enough to cause the developers to choose ProfitBricks over AWS? Michael Facemire, an analyst with industry research firm Forrester Research, told us that developers are not so much inclined to go with a cloud brand name like Amazon as they are to "follow known working patterns."
He added developers "aren't going with Amazon because they're BMW," where the price bump is worth the brand name and assured quality, but because Amazon has "a known API, pretty good uptime," and a variety of processes and features with which developers are familiar.
Facemire said it was unlikely that a developer who was already working with AWS would move everything and learn new processes because of a price difference, although a developer who is not currently a customer of AWS might well consider ProfitBricks.
"For a developer," he said, cloud environments "are not yet a commodity."
Posted: 2013-08-02 @ 6:56am PT